Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

0.817

P-Index

This Author published in this journals

All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Asia-Pacific Management and Business Application Journal of Humanities and Social Studies Indonesian Journal of Multidisciplinary Science The South East Asian Journal of Management ASEAN Marketing Journal

Elevita Yuliati

Department Of Magister Management, Universitas Indonesia

Author-ID : 1132887

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

Published : 7 Documents Claim Missing Document

Claim Missing Document

Articles

Analysis of the Effect of Employee Service on Customer Satisfaction and WOM Intention at Casual Dining Restaurants in Jakarta Fitria, Nadya Annisa; Yuliati, Elevita
IPTEK The Journal for Technology and Science Vol 31, No 1 (2020)
Publisher : IPTEK, LPPM, Institut Teknologi Sepuluh Nopember

The increase in restaurant numbers every year has affected the intensity of competition in the restaurant industry. To be stand out among competitors, the right perceived image of the restaurant is needed and could be maintained by positive word-of-mouth spread in the community. The present study examines if employee behavior comprising of personal and functional service aspects in casual dining restaurants has an impact on customer satisfaction and word-of-mouth intention at casual dining restaurants. Using a survey approach, the questionnaire was distributed to 198 respondents age 17 years and above, which have already been to one of the particular casual dining restaurants in Jakarta. The data were analyzed using structural equation modeling. Based on the study results, both personal and functional aspects can significantly predict customer satisfaction, although the functional aspects have contributed more considerably than the individual aspects. Besides, the result revealed that customer satisfaction would eventually affect word-of-mouth positively. Limitations and future research directions are also discussed.

The Impact of Health Corporate Socıal Responsıbılıty (CSR) Actıvıtıes on Brand Attıtude and Customers’ Loyalty in Two Bıg Cıtıes of Indonesıa Elevita Yuliati; Tengku Ezni Balqiah; Nurdin Sobari; Rifelly Dewi Astuti
APMBA (Asia Pacific Management and Business Application) Vol 5, No 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

This paper examines whether health CSR activities – CSR activities concerning health and well being of mothers and children – conducted by companies will promote perceived quality of life, consumers’ brand attitude, and customers’ loyalty, with subjective well-being serves as moderating variable. The research will use both exploratory and conclusive researches. Surveys were conducted in two cities in Indonesia, Makassar and Surabaya. The subjects of this research are customers of three companies operating in Indonesia, namely Pertamina, Danone-Aqua, and Frisian Flag, and also people in the communities exposed to the companies’ health CSR activities. These companies are chosen due to their continuous health CSR activities during the past years. The total number of respondents are 240 respondents, consists of 90 customers and 30 community members from each city. The data were analyzed using multiple regressions to test 9 research hypotheses. The result shows that different motivations were generated from different CSR activities by all three brands, and had different path to influence social and business performance.

Factors Affecting Reuse Intention on Mobile Shopping Application Nadi Afira; Elevita Yuliati
IPTEK Journal of Proceedings Series No 5 (2019): The 1st International Conference on Business and Management of Technology (IConBMT)
Publisher : Institut Teknologi Sepuluh Nopember

Mobile apps have become a game changer in retail business. Consumers can shop anything through their smartphones anytime and anywhere. In Indonesia, various of online marketplaces such Tokopedia, Lazada, and Shopee have emerged giving customers many options to shop and they tend to switch channel easily to another shopping apps. This study tested a conceptual model describing the relationships among Technology Acceptance Model (TAM), flow, attitude towards mobile shopping apps and intention to reuse mobile shopping apps. The sample of this research is consumers who have experienced online shopping using mobile shopping apps. The data were collected from 181 respondents via online questionnaire survey. Structural Equation Modeling (SEM) was used for data analysis using AMOS version 22. The results show that perceived usefulness is signiﬁcantly has a positive impact to ﬂow while perceived ease of use is not significantly related to flow. Flow is positively related to attitude. In addition, the results indicated that attitude is one of the main predictors of consumers reuse intention towards mobile shopping apps and has a greater impact than the direct relation of perceived usefulness to reuse intention. This study extends the research scope of mobile shopping behavior and provided implications for mobile app retailing

Corporate social Responsibility : Linkage Business Performance and Social Performance Balqiah, Tengku Ezni; Yuliati, Elevita; Astuti, Rifelly Dewi; Sobari, Nurdin
The South East Asian Journal of Management Vol. 11, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Various types of corporate social responsibility (CSR) are perceived differently by parties associated with those activities because CSR is driven by different motives. This study investigates how CSR activities – CSR activities concerning health and well-being of mothers and children – act as liaisons between business performance (brand attitude and loyalty) and social performance (children’s quality of life). A survey was conducted in Indonesia on 450 respondents– customers of firms in industries related to natural resources and in regards to children’s well being. The data were considered via factor analysis and multiple regression analysis. The results show business, stakeholder, and moral motives. Brand attitude and loyalty can influence perceptions toward these motive. Further, these motives could increase or decrease social performance. Companies should consider the type of CSR activities to engage in because the activities can be perceived as being driven by different motives and have different impacts on social performance. This result suggests that companies can harmonize business aspects and social aspects of CSR in creating value.

APPLICATION OF THEORY OF PLANNED BEHAVIOR IN CONSUMERS’ PURCHASE DECISION OF CATS AND DOGS FOOD PRODUCTS Pratama, Rendi Tegar; Yuliati, Elevita
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Manuscript type: Empirical paper Research Aims: This research was conducted to analyze the influence of Theory of Planned Behaviour in determining the consumers’ purchase behaviour of cats and dogs food products. Design/methodology/approach: The constructs used in the research model are attitude, subjective norms, Perceived Behavioural Control (PBC), intention, and behaviour. The research model was added with self-identity and social norms constructs. Respondents of this research were 300 cats and dogs owners. Data was collected through online questionnaires. Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL version 8.8 as the software analysis tool. Research Findings: The results showed that attitude, subjective norms, Perceived Behavioural Control (PBC), self-identity and social norms influenced the purchase intention of cats and dogs food products. In addition, the intention to buy cats and dogs food products also influenced consumers’ purchasing behaviour. Theoretical Contribution/Originality: This study supports the alignment of the theory of planned behaviour (TPB) to the marketing of dog and cat food products. Practitioner/Policy Implication: From the results obtained, there were some practical suggestions such as improving the attitude of the dog or cat owner by providing promotions. Research limitation/Implications: Some improvements in next research can be done by using other theories in consumer behaviour and develop a more extensive research model by adding variables or factors that can influence consumer behavioural intention in product purchases.

The Effect Of Service Journey Quality (Sjq) On Customer Loyalty In Pharmaceutical Retail With Omnichannel Strategy Gevano, Rahmat; Yuliati, Elevita
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 3 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i3.8355

The purpose of this research is to explain how service journey quality (SJQ) affects customer loyalty on pharmaceutical retail with omnichannel strategy. This research focused on SJQ and service quality in pharmaceutical retail and how both affect customer loyalty. The mediating role service quality is assesed between SJQ and customer loyalty. 283 respondents participated in an online questionnaire that distributed using social media and data were analysed through descriptive analysis, validity and reliability test, outer model test, inner model test, and hypothesis test. Inner model and hypothesis test are done by using second order form of SJQ and service quality. All of these test are done for analyze how SJQ affect customer loyalty on pharmaceutical retail.This study found that SJQ cannot directly influence customer loyalty on pharmaceutical retail;s customers, but mediation is needed from good service quality so that SJQ has a positive effect on customer loyalty. The findings from this research can be used as a basis or direction for pharmacists and owners of pharmaceutical facilities on how to manage their pharmaceutical retail business if they have implemented an omnichannel strategy or can also be considered before implementing an omnichannel strategy in their pharmaceutical retail business, both in the form of drugstores and pharmacies.

Analysis of Factors Affecting Parents' Purchase Intention on Eco-Friendly Baby Clothing Products in Indonesia Komara, Catherine Nur; Yuliati, Elevita
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 10 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i10.606

Infants and children need a large quantity of clothing in various sizes during their first two years of life. Therefore, Indonesian parents need to alter their purchasing preferences and buy more eco-friendly baby clothing products. This study aims to develop a thorough framework for analyzing consumer intentions to buy eco-friendly baby clothes. The theoretical base integrates the Theory of Planned Behavior with five additional constructs, including environmental apparel knowledge, social status, green self-concept, environmental concern, and greenwashing concern and two additional moderating variables for perceived aesthetic risk and perceived economic risk An online survey was conducted of 216 married women belonging to the late Y and early Z generations. PLS-SEM was used to determine the structural and measurement model. Based on the study it was found that attitude, subjective norms, and perceived behavioral control have a positive influence on purchase intention. In addition, environmental apparel knowledge and environmental concern have a positive effect on attitude; green self-concept and social status have a positive effect on subjective norms; environmental apparel knowledge and social status have a positive effect on perceived behavioral control. Meanwhile, attitude mediates environmental concerns, subjective norms mediate social status, and perceived behavioral control mediates environmental apparel knowledge and social status. Perceived economic risk moderates the relationship between subjective norms and purchase intention. This study will add to the body of knowledge regarding the design of marketing strategies for clothing products in Indonesia and other developing nations while taking environmental considerations into account.

Co-Authors Fitria, Nadya Annisa Gevano, Rahmat Komara, Catherine Nur Nadi Afira Nurdin Sobari Pratama, Rendi Tegar Rifelly Dewi Astuti Tengku Ezni Balqiah

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search