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All Journal JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Yayuk Mundiyastutik
Universitas Muhammadiyah Kudus
Religion Humanities Social Sciences

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Penguatan Kapasitas UMKM Melalui Digital Branding dan Pemanfaatan QRIS Berbasis Fintech Halal di Ranting ‘Aisyiyah Kalilopo Yayuk Mundiyastutik; Tuti Nadhifah; Dian Rosita; Anisa Sholikhati; Heni Risnawati; Rahman Abdillah; Naila Husna
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 4 No. 2 (2026): April : JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v4i2.2321

Abstract

This community service activity aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in the ‘Aisyiyah Branch of Kalilopo Village through strengthening digital branding, utilization of Quick Response Code Indonesian Standard (QRIS), and improving halal fintech and data security literacy. The main challenges faced by participants include low digital literacy, limited digital marketing strategies, and minimal use of cashless payment systems. The program was implemented through four stages: preparation, implementation, monitoring and evaluation, and reporting. The core activities consisted of socialization, training, and hands-on assistance in using digital platforms and QRIS. Evaluation was conducted using pre-test and post-test methods involving 25 participants. The results showed a significant improvement with an average increase of 36%, including digital branding understanding (48% to 86%), QRIS usage (42% to 88%), halal fintech literacy (50% to 82%), and data security awareness (55% to 83%). These findings indicate that practice-based educational approaches are effective in improving MSMEs’ digital literacy and skills. This program contributes to fostering adaptive, inclusive, and sustainable digital transformation among MSMEs.
Co-Authors Anisa Sholikhati Dian Rosita Nadhifah, Tuti Naila Husna Rahman Abdillah Risnawati, Heni