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All Journal Jurnal Pengabdian KOLABORATIF
Khairul Anuar bin Ishak
Politeknik Tuanku Syed Sirajuddin
Civil Engineering, Building, Construction & Architecture Electrical & Electronics Engineering Environmental Science Social Sciences

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Pelatihan Branding dan Pemasaran Digital UMKM Kopi Kopisari di Desa Plaosan Kabupaten Malang Nur Elif; Justita Dura; Fadilla Cahyaningtyas; Lussia Mariesti Andriany; Agus Purnomo Sidi; Ahmad Nizar Yogatama; Nicholaus Wayong Kabelen; Khairul Anuar bin Ishak; Mohd. Sahran @ Awang Bin Mohidin; Isyati Binti Suparman; Mime Azrina Jaafar; Nur Farhana Binti Mustahidin
Jurnal Pengabdian KOLABORATIF Vol. 4 No. 2 (2026): July
Publisher : Faculty of Engineering, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/kolaboratif.v4i2.13789

Abstract

Kopisari Farmer Group manages a 0.29-ha coffee MSME in Plaosan Village with 360 BP 308 coffee trees planted since 2008. The main problems are the lack of clear brand identity, structured product narratives, and consistent digital marketing channel management. This community service program aims to improve the partner's branding and digital marketing capacity through hands-on training and mentoring. The method used is participatory training, including needs assessment, positioning-storytelling workshops, social media optimization practice, and content calendar development. The program was evaluated using pre-test and post-test methods. The results showed an 85% increase in partner understanding, with average scores rising from 40 to 85. Practically, the partner successfully produced a positioning document, brand identity draft, farm storytelling script, and content calendar. The partner also optimized their digital storefront and activated customer reviews as social proof. In conclusion, practice-based mentoring effectively accelerates digital marketing adoption for farmer-group-based coffee MSMEs
Co-Authors Agus Purnomo Sidi Fadilla Cahyaningtyas Isyati Binti Suparman Justita Dura Kabelen, Nicholaus Wayong Lussia Mariesti Andriany Mime Azrina Jaafar Mohd. Sahran @ Awang Bin Mohidin Nur Elif Nur Farhana Binti Mustahidin Yogatama, Ahmad Nizar