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All Journal Jurnal Pengabdian KOLABORATIF Image : Jurnal Riset Manajemen
Mime Azrina Jaafar
Politeknik Sultan Abdul Halim Mu’adzam Shah
Civil Engineering, Building, Construction & Architecture Electrical & Electronics Engineering Environmental Science Social Sciences

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The Trust Factor: How AI Ethics and Privacy Fatigue Shape Usage Intentions for E-Commerce Users Rifki Hanif; Hasrudy Tanjung; Halim bin Mad Lazim; Hafid Aditya Pradesa; Mime Azrina Jaafar
Image : Jurnal Riset Manajemen Vol. 13 No. 2 (2025): May 2025 - October 2025
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2025.129

Abstract

This study investigates the complex relationships between AI Ethics, Privacy Fatigue, Consumer Trust, and Usage Intention within the e-commerce sector in Malang City, Indonesia. As artifical intelligence integration rapidly grows, consumer concerns regarding algorithmic fairness and data exhaustion have become critical determinants of digital behavior and engagement. This research contributes to digital marketing theory by uniquely identifying privacy fatique as an independent psychological barrier that operates outside the traditional trust-adoption paradigm. Using a non-experimental cross-sectional survey design, data were collected from 210 e-commerce users. The conceptual model was evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results indicate that AI Ethics significantly and positively influences Consumer Trust, which acts as a pivotal mediator for Usage Intention. Conversely, Privacy Fatigue has a negligible effect on trust but exerts a potent direct negative impact on usage intention, acting as a significant psychological deterrent. These findings support a dual-pathway model where ethical integrity builds necessary trust, while privacy exhaustion triggers user resignation. Practically, e-commerce providers must prioritize transparency and simplify data management interfaces to mitigate fatigue.
Pelatihan Branding dan Pemasaran Digital UMKM Kopi Kopisari di Desa Plaosan Kabupaten Malang Nur Elif; Justita Dura; Fadilla Cahyaningtyas; Lussia Mariesti Andriany; Agus Purnomo Sidi; Ahmad Nizar Yogatama; Nicholaus Wayong Kabelen; Khairul Anuar bin Ishak; Mohd. Sahran @ Awang Bin Mohidin; Isyati Binti Suparman; Mime Azrina Jaafar; Nur Farhana Binti Mustahidin
Jurnal Pengabdian KOLABORATIF Vol. 4 No. 2 (2026): July
Publisher : Faculty of Engineering, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/kolaboratif.v4i2.13789

Abstract

Kopisari Farmer Group manages a 0.29-ha coffee MSME in Plaosan Village with 360 BP 308 coffee trees planted since 2008. The main problems are the lack of clear brand identity, structured product narratives, and consistent digital marketing channel management. This community service program aims to improve the partner's branding and digital marketing capacity through hands-on training and mentoring. The method used is participatory training, including needs assessment, positioning-storytelling workshops, social media optimization practice, and content calendar development. The program was evaluated using pre-test and post-test methods. The results showed an 85% increase in partner understanding, with average scores rising from 40 to 85. Practically, the partner successfully produced a positioning document, brand identity draft, farm storytelling script, and content calendar. The partner also optimized their digital storefront and activated customer reviews as social proof. In conclusion, practice-based mentoring effectively accelerates digital marketing adoption for farmer-group-based coffee MSMEs
Co-Authors Agus Purnomo Sidi Fadilla Cahyaningtyas Hafid Aditya Pradesa Halim bin Mad Lazim Hanif, Rifki Hasrudy Tanjung, Hasrudy Isyati Binti Suparman Justita Dura Kabelen, Nicholaus Wayong Khairul Anuar bin Ishak Lussia Mariesti Andriany Mohd. Sahran @ Awang Bin Mohidin Nur Elif Nur Farhana Binti Mustahidin Yogatama, Ahmad Nizar