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Mikhael Pendong
Ilmu Administrasi Bisnis

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Pengaruh Kualitas Layanan terhadap Kepuasan Pelanggan De Royale Homestay Pomorow Mikhael Pendong; Riane Johnly Pio; Danny D. S. Mukuan
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.61834

Abstract

This study aims to analyze the effect of service quality on customer satisfaction at De Royale Homestay Pomorow. The research employed a quantitative approach with a sample of 96 respondents using a Likert-scale questionnaire. Data analysis was conducted using SPSS version 30 through validity, reliability, correlation, regression, hypothesis testing, and coefficient of determination analyses. The results showed that service quality had a positive and significant effect on customer satisfaction. These findings indicate that improving service quality can enhance customer satisfaction at De Royale Homestay Pomorow. Therefore, management is encouraged to continuously improve service quality in order to maintain customer satisfaction and loyalty.
Co-Authors Danny D. S. Mukuan Rianne Johnly Pio, Rianne Johnly