<![CDATA[This study aims to analyze the effect of service quality on customer satisfaction at De Royale Homestay Pomorow. The research employed a quantitative approach with a sample of 96 respondents using a Likert-scale questionnaire. Data analysis was conducted using SPSS version 30 through validity, reliability, correlation, regression, hypothesis testing, and coefficient of determination analyses. The results showed that service quality had a positive and significant effect on customer satisfaction. These findings indicate that improving service quality can enhance customer satisfaction at De Royale Homestay Pomorow. Therefore, management is encouraged to continuously improve service quality in order to maintain customer satisfaction and loyalty.]]>
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