Titik Purwinarti
Jurusan Administrasi Niaga Politeknik Negeri Jakarta

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Analisis Social Return on Investment (SROI) dalam Mengukur Keberhasilan Program Corporate Social Responsibility (CSR) : (Studi Kasus Program CSR Penanaman Pohon oleh PT X di Kelurahan Gandul, Kota Depok) Aulia Zahra Agustin; Titik Purwinarti; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Measuring the impact of the tree planting program in Gandul Sub-District, which was previously calculated using the Social Return on Investment (SROI) ratio, has shown insignificant results. This study aims to analyze the social and environmental impacts received by stakeholders and analyze how much the value of these impacts is compared to the amount of investment that has been issued by PT X which is calculated by the SROI ratio based on the tree planting CSR program implemented in the Gandul Sub-District, Depok City. This study uses a combination research method (mixed methods) with a concurrent embedded model. Collecting data by observing, documenting, and interviewing. Data analysis techniques in this study include data reduction, data presentation, and drawing conclusions. The results of this study for social and environmental impacts are that tree planting activities in the Gandul Subdistrict area have a positive impact on the community. Meanwhile, the results of the calculation of the economic impact calculated using the Social Return on Investment (SROI) analysis show that the return or benefit obtained is 0.36, which means that every contribution of IDR 1 invested by the company will generate benefits of IDR 0.36. This value is still below 1 which indicates that this program has not had much impact on society in the economic aspect. Keyword: Benefit, CSR, Impact Measurement, SROI.
Analisis Faktor-Faktor yang Mempengaruhi Penggunaan Aplikasi Investasi Digital dengan Pendekatan Model Delone & Mclean: Studi Kasus pada Pengguna Aplikasi Bibit di Kota Depok Adinda Tiara Maulidina; Riskon Ginting; Titik Purwinarti
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Investment plays a crucial role in the context of the economy and business. Advancements in financial technology have led to the emergence of various investment applications that facilitate public participation in investments. In Indonesia, the Bibit application has become one of the most popular ones. However, there is still a portion of the population reluctant to invest for various reasons, including a lack of motivation, the perception that investing is complex, and other factors. The Bibit application has provided quality services for those who wish to embark on their investment journey. This research aims to examine the influence of three factors: information quality, system quality, and service quality on the usage of the Bibit application. The research sample comprises 100 respondents from Depok City, and data were collected through questionnaires. Data analysis was conducted using SPSS software version 26. The results of this research indicate a significant partial influence of information quality and service quality on the usage of the Bibit application. Collectively, information quality, system quality, and service quality significantly influence the usage of the Bibit application. However, system quality does not have a significant influence on the usage of the Bibit application. Keyword: Delone & Mclean Model, Information Quality, Service Quality, Usage, System Quality.
Pengaruh Harga Dan Pelayanan Terhadap Kepuasan Dan Loyalitas Pelanggan Warteg (Studi Kasus Pada Konsumen Warteg Di Kelurahan Margahayu, Kecamatan Bekasi Timur, Kota Bekasi) Silvia Suherman; Titik Purwinarti; Riza Hadikusuma
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Penelitian ini betujuan untuk mengetahui dan menganalisis pengaruh harga dan pelayanan terhadap kepuasan dan loyalitas pelanggan di Kelurahan Margahayu, Kecamatan Bekasi Timur, Kota Bekasi. Penelitian ini menggunakan metode explanatory research dengan pendekatan kuantitatif. Pengumpulan data dalam penelitian ini menggunakan data primer dan data sekunder. Metode analisis yang digunakan adalah Partial Least Squares-Structural Equation Modelling (PLS-SEM) dengan analisis inner model dan outer model. Total populasi dalam penelitian ini sebanyak 67.025 jiwa. Metode penelitian sampel menggunakan teknik nonprobability sampling dengan metode pengambilan sampel menggunakan teknik purposive sampling. Rumus sampel yang digunakan menggunakan Rumus Slovin dan didapatkan total sampel sebanyak 100 responden. Dalam penelitian ini menggunakan software Smart PLS versi 4.0.