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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Christian Y. S. A.
Politeknik Negeri Sriwijaya
Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Pelatihan Digital Marketing untuk Peningkatan Penjualan Kelompok Usaha Ketupat di Desa Manggus, Kelurahan Pangkalan Balai Rismarini Rismarini; Rosita Rosita; Christian Y. S. A.; Syakilla Aulia K.
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 3 (2026): Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v6i3.13140

Abstract

This community service program aimed to improve the digital marketing capacity and practical marketing tools of the Sedulur Ketupat Manggus business group in Pangkalan Balai, Banyuasin. A participatory learning-by-doing approach was applied through needs assessment, socialization, training, guided practice, technology implementation, and evaluation. Twenty-two participants completed a 30-item Likert instrument (score range 30-150) before and after the program. The mean score increased with an average gain of 28.00 points. The mean N-gain was 0.3475 (moderate). The largest dimensional increase occurred in digital marketing knowledge, whereas branding and business management remained the main follow-up priority. All participants established WhatsApp Business accounts, 82% established Instagram Business accounts, and 68% uploaded initial promotional content. The program also produced the “Ketupat Manggus” brand, product labels, and a digital catalog. Continued mentoring is needed to strengthen content consistency, bookkeeping, and measurement of sales outcomes.
Co-Authors Rismarini Rismarini Rosita Rosita Syakilla Aulia K.