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All Journal Jurnal ABDINUS : Jurnal Pengabdian Nusantara Profit: Jurnal Manajemen, Bisnis dan Akuntansi KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Rismarini Rismarini
Politeknik Negeri Sriwijaya
Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice

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Meningkatkan Keberlanjutan Pertanian Sayuran dengan Rotasi Tanaman dan Green Marketing Rosita Rosita; Silvana Oktanisa; Astri Febrianni; Rismarini Rismarini; Munparidi Munparidi; Tarishah Cathabella; Edvantika Merbasayu Nurrizqi; Dwike Marsyah Adinda
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 2 (2026): Volume 10 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i2.27256

Abstract

Kelompok wanita tani (KWT) di Desa Lalang Sembawa bergerak di bidang pertanian sayuran. KWT ini memiliki beberapa kesulitan dalam melakukan pemasaran dan penanaman sayur yang beragam tetapi dengan lahan yang relatif sedikit. Pengabdian ini bertujuan untuk memberikan pelatihan mengenai Green Marketing dan mendemonstrasikan rotasi tanaman untuk meningkatkan keberlanjutan penanaman sayur. Metode pendekatan yang digunakan dalam pengabdian ini adalah observasi lapangan, demonstrasi, dan presentasi. Hasil dari pengabdian ini yaitu peningkatan pengetahuan mengenai Green Marketing dan kemampuan melakukan rotasi tanaman sayuran di KWT Pinang Merah Desa Lalang Sembawa.
Analisis dan Strategi Pengembangan Bumdes Sebalik Mandiri Rosita Rosita; Stenia Ruski Yustisia; Rismarini Rismarini; Melati Melati
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 5 No. 3 (2026): Agustus: Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v5i3.4991

Abstract

This study aims to analyze the strategic position and formulate development strategies for Sebalik Mandiri Village-Owned Enterprise (BUMDes) in Sebalik Village, Banyuasin Regency, South Sumatra. This BUMDes operates in the agricultural production facilities sector (saprodi), specifically fertilizers and pesticides. The method used is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) with a qualitative descriptive approach. Data were collected through observation, in-depth interviews with 3 core management members and 2 employees, and documentation studies. The results identified the main strengths of BUMDes in competitive pricing, payment flexibility, and full support from the village government, but it still has weaknesses in limited capital and business experience. Available opportunities include village land management and the development of BUMDes-branded products, while the main threats come from price competition and supply instability. Based on the SWOT matrix, the position of Sebalik Mandiri BUMDes is in quadrant I (Aggressive Strategy), indicating that internal strengths can be maximally utilized to seize existing opportunities. The priority strategies recommended are capital optimization through village support, development of village land management businesses, and strengthening institutional and digital administration to face competition.
Pemberdayaan Siswa melalui Strategi Promosi Inovatif untuk Produk Kuliner Halal (Pempek) di SMA Islam Al-Amalul Khair Palembang Christian Yosua Salomo Aritonang; Rismarini Rismarini; Waliah Nur Rahayu; Rani Revina Putri
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 1 (2026): Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v6i1.10487

Abstract

This international collaborative community service program is designed to transform the entrepreneurial paradigm of students at Al-Amalul Khoir Islamic High School in Palembang by strengthening innovative promotional strategies for local culinary products, particularly pempek. This initiative was motivated by the low competitiveness of partner products due to the use of conventional packaging, minimal application of packaging technology, and the lack of a strong and marketable brand identity. These conditions impact the limited market reach and economic value of the students' products. The program's implementation method uses a Participatory Rural Appraisal (PRA) approach, which emphasizes active participation by partners in every stage of the activity. Program stages include the delivery of theoretical material on entrepreneurship and halal product marketing, a creative packaging design workshop focused on branding, and hands-on practice in the application of hygienic and food-standard vacuum packaging technology. This approach allows for contextual and applicable learning for participants. The results of the activity showed a significant increase in students' understanding of the legal and regulatory aspects of halal labeling, increasing from 34.5% to 89.7%. Furthermore, students' technical skills in designing innovative and distinctive packaging also significantly improved. The program concluded that integrating modern packaging technology with appropriate branding strategies can increase the competitiveness and economic value of local products in a sustainable manner.
Pelatihan Digital Marketing untuk Peningkatan Penjualan Kelompok Usaha Ketupat di Desa Manggus, Kelurahan Pangkalan Balai Rismarini Rismarini; Rosita Rosita; Christian Y. S. A.; Syakilla Aulia K.
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 3 (2026): Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v6i3.13140

Abstract

This community service program aimed to improve the digital marketing capacity and practical marketing tools of the Sedulur Ketupat Manggus business group in Pangkalan Balai, Banyuasin. A participatory learning-by-doing approach was applied through needs assessment, socialization, training, guided practice, technology implementation, and evaluation. Twenty-two participants completed a 30-item Likert instrument (score range 30-150) before and after the program. The mean score increased with an average gain of 28.00 points. The mean N-gain was 0.3475 (moderate). The largest dimensional increase occurred in digital marketing knowledge, whereas branding and business management remained the main follow-up priority. All participants established WhatsApp Business accounts, 82% established Instagram Business accounts, and 68% uploaded initial promotional content. The program also produced the “Ketupat Manggus” brand, product labels, and a digital catalog. Continued mentoring is needed to strengthen content consistency, bookkeeping, and measurement of sales outcomes.
Co-Authors Astri Febrianni Christian Y. S. A. Christian Yosua Salomo Aritonang Dwike Marsyah Adinda Edvantika Merbasayu Nurrizqi Melati Melati Munparidi Munparidi Rani Revina Putri Rosita Rosita SILVANA OKTANISA, SILVANA Stenia Ruski Yustisia Syakilla Aulia K. Tarishah Cathabella Waliah Nur Rahayu