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All Journal Siber Journal of Advanced Multidisciplinary Siber International Journal of Education Technology
Yuri Alfrin Aladdin
Universitas Nasional, Jakarta, Indonesia
Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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The Entertainment Strategies in Digital Content: A Uses and Gratifications Study on Going Seventeen Variety Show Program Nuriyati Samatan; Selamat Ginting; Maryati Maryati; Yuri Alfrin Aladdin; Rianisa Shafira Tyaga
Siber International Journal of Education Technology (SIJET) Vol. 2 No. 4 (2025): Siber International Journal of Education Technology (April 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v2i4.234

Abstract

This study aims to analyze the variety show program as Variable X1, Content Quality (Variable X2), and Fulfillment of Entertainment Needs (Variable Y). The research object is the variety show program 'Going Seventeen' aired through the YouTube channel, analyzed through the Uses and Gratifications Theory. This research is quantitative, using a positivistic paradigm, with a non-probability sampling method, specifically purposive sampling. Determination of the sample size using the Slovin's formula, with the assumption that the number of followers is known, a margin of error of 0.5%, totaling 400 respondents. Findings: This study found a significant influence between the variety show program 'Going Seventeen' and content quality on the fulfillment of entertainment needs for Seventeen fans. Analysis through the Uses and Gratification Theory found that Going Seventeen can be accessed through the Going Seventeen YouTube channel, indicating that the variety show significantly influences the fulfillment of entertainment needs. Content quality (X2) also significantly affects variable Y, and simultaneous testing shows that the variety show program significantly influences variable Y.
Analysis of the “Relationship Manager” Management in the Shopee Marketplace Through the Lens of Systems Management Theory Nuriyati Samatan; Yanto Naim; Adi Prakosa; Yuri Alfrin Aladdin; Annisa Ananda RC
Siber International Journal of Education Technology (SIJET) Vol. 3 No. 1 (2025): Siber International Journal of Education Technology (July - September 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v3i1.275

Abstract

Research Objective: This study aims to analyze the management of the "Relation Manager" in the Shopee marketplace in maintaining seller loyalty. The theories used in this study are Systems Management Theory and Two-Way Symmetrical Communication Theory, to understand the systems management process and communication management between Relationship Managers and sellers on the Shopee Marketplace. The research method is qualitative, conducted throught observation and in-depth interviews with several seller representatives who use the Shopee platform as a sales medium. The research results show, based on Systems Management Theory with the following assumptions: Environment, Inputs, Transformation Process, Output, and Feedback. Based on field data, a conducive work environment makes the job of Relationship Manager easier, allowing for a more personal approach and more open and enjoyable information delivery to Sellers. This ensures that the entire management process, including inputs, transformation processes, outputs, and feedback, runs smoothly. Two-way communication between the Relationship Manager and the Seller allows the overall management process to run as expected by both parties.
Analysis Of Information Integrity Of The Instagram Account @Kemenkes_Ri Through The Information Seeking Behavior Theory Nuriyati Samaatan; Nurhasanah Nurhasanah; Yuri Alfrin Aladdin; Fanny Rahmanyta
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i1.428

Abstract

Research Objective: This study aims to examine the information integrity of the Instagram account @kemenkes_ri through the variable exposure (X1); Instagram Account Credibility (X2) and the variable Information Needs Fulfillment (Y). Theory: This research uses the Information Seeking Behavior Theory through David Ellis's model. Research Method: the type of research is quantitative, the paradigm used is positivism,The sampling technique used is non-probability sampling, with sample determination using purposive sampling, while the sample size determination uses the Slovin formula with a 10% margin of error and a total of 100 respondents.The questionnaire was distributed via Google Form to the followers of the Instagram account @kemenkes_ri.Analysis was conducted using SPSS version 26. Research Results: This study found that the exposure and credibility of the Instagram account @kemenkes_ri positively influence the variable of information fulfillment for followers.Analysis through the Information Seeking Behavior Theory found that followers seek information through the following stages: [1]starting; [2] chaining; [3] browsing; [4]differentiating [5]monitoring; [6]extracting; [7]verifying; [8]ending. Research Novelty: The novelty in this research focuses on the Instagram account @kemenkes_ri, which provides specific information about health.This explores the impact of exposure and the credibility of the Instagram account @kemenkes_ri on meeting the information needs of followers. satisfaction.
Co-Authors Adi Prakosa Annisa Ananda RC Fanny Rahmanyta Maryati Maryati Nurhasanah Nurhasanah Nuriyati Samaatan Nuriyati Samatan Rianisa Shafira Tyaga Selamat Ginting Yanto Naim