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All Journal Jurnal Ekonomi Pembangunan Jurnal Samudra Ekonomi dan Bisnis
Yulianti, Atik
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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POTENTIALS OF LEADING SECTORS IN BANGKA BELITUNG ISLAND PROVINCE ON 2013-2017 Yulianti, Atik
Jurnal Ekonomi Pembangunan Vol 17, No 1 (2019): JURNAL EKONOMI PEMBANGUNAN
Publisher : Pusat Pengkajian Ekonomi dan Kebijakan Publik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.816 KB) | DOI: 10.22219/jep.v17i1.7893

Abstract

Decentralization and regional autonomy policies provide opportunities for development of governments and communities in the regions.  The economic and financial potential needs to be extracted and processed, so it could be a tangible output that gives an additional value to the product which lead to improving the welfare of the people in the Bangka Belitung Islands Province. Regional economics can be divided into two sectors, namely basic activities and activities rather than bases. This study uses Location Quotient method to find out and analyze the basic or superior sectors in the Bangka Belitung Islands Province. Based on the results of the research, Mining and Excavation sector, Government administration sector, Agricultural sector, Health and services sector, Real estate sector, Manufacturing industry and the big and retail trade sector; are those who have more than 1 local offering so they can be favored for the Bangka Belitung Islands Province in 2013-2017.
Pengaruh Kualitas Produk terhadap Keputusan Pembelian dan Kepuasan Konsumen dengan Peran Influencer sebagai Variabel Mediasi Yulianti, Atik; Sutomo, Maskuri; Ponirin, Ponirin; Palawa, Muhammad Riswandi
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.11477

Abstract

This study used a quantitative method with the Nims Shop fashion store in Palu City as the object. The sample of 120 respondents was determined using a purposive sampling method using Roscoe's theory. Primary data was collected through a Google form questionnaire distributed through social media. Data analysis used partial least squares (PLS) to examine the relationship between product quality, the role of influencers, purchasing decisions, and consumer satisfaction. The results showed that product quality and the role of influencers significantly influence purchasing decisions and consumer satisfaction. Product quality not only plays a direct role in increasing satisfaction but also influences influencer perceptions, which impact purchasing decisions. Thus, an effective marketing strategy should consider both product quality and the role of influencers to increase consumer satisfaction.
Co-Authors Maskuri Sutomo Muhammad Riswandi Palawa Ponirin Ponirin, Ponirin