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All Journal Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Global Leadership Organizational Research in Management
M. Azizul Khakim
Sekolah Tinggi Ilmu Ekonomi Mahardhika
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Harga, Promosi, dan Pelayanan terhadap Keputusan Menyewa Jasa Mobil di SJ Trans Rent Car Marcelino Cristian Yuwono; Bambang Sri Wibowo; M. Azizul Khakim
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 4 (2025): Oktober : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i4.2229

Abstract

In the current era, the land transportation sector in Indonesia is still in the development stage, both for private and public use. The needs of modern society, which demands that everything be more practical and efficient, has led to an increase in demand for motor vehicles, especially car rental services, every day. This study uses a quantitative method with a focus on analyzing data obtained from questionnaires. The independent variables in this study consist of price (X1), promotion (X2), and service quality (X3), while the dependent variable is customer decision (Y). The research data was collected from 100 respondents who used SJ Trans Rent Car services in Sidoarjo and analyzed statistically using SPSS version 25. The analysis results show a regression model of Y = 1.791 + 0.148X1 + 0.220X2 + 0.227X3 + e. If the values of X1, X2, and X3 are zero, then the Y variable remains at 1.791. However, a one-unit increase in price perception contributes positively to customer decisions, as do effective promotions and good service quality, which have a significant impact on increasing customer decisions. The three variables were found to have a positive relationship with Y, both partially and simultaneously. These findings confirm that the right pricing strategy, effective promotion, and high-quality service are important factors that service providers must consider in order to increase competitiveness and build customer loyalty in the car rental industry.
Pengaruh Program Pelatihan Digital, Keterampilan Entrepreneurship dan Motivasi Belajar terhadap Kemampuan Wirausaha Disabilitas Daksa di Kantor BPSDM Kominfo Sidoarjo Nanang Mustofa; Ketut Witara; M. Azizul Khakim
Global Leadership Organizational Research in Management Vol. 4 No. 4 (2026): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v4i4.4206

Abstract

This study aims to determine the influence of digital training, entrepreneurship skills, and learning motivation on the entrepreneurial capabilities of participants with physical disabilities undergoing training at BPSDM Kominfo Sidoarjo. The study employs a quantitative approach, with the population consisting of all participants with physical disabilities in the entrepreneurship training program. A saturated sampling technique was used, resulting in a total of 32 respondents. Data analysis was conducted using SPSS 26, encompassing tests for validity, reliability, normality, multicollinearity, and heteroscedasticity, as well as multiple linear regression and hypothesis testing via t-tests and F-tests. The results indicate that the research instruments met validity and reliability standards. Classical assumption tests also confirmed that the data met the requirements for multiple linear regression analysis. Individually, digital training, entrepreneurship skills, and learning motivation each had a significant effect on the entrepreneurial capabilities of the participants with physical disabilities. Simultaneously, these three variables—digital training, entrepreneurship skills, and learning motivation significantly influenced the entrepreneurial capabilities of the participants. Collectively, these variables contributed 66% to entrepreneurial capability, while the remaining 34% was influenced by factors not examined in this study.
Co-Authors Bambang Sri Wibowo Marcelino Cristian Yuwono Nanang Mustofa Witara, Ketut