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Ucu Supriatna
International Women University, Bandung, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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COMMUNITY-BASED BRAND ADVOCACY IN LOCAL RETAIL ECOSYSTEMS Arif Budi Raharja; Ucu Supriatna
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 2 No. 3 (2025): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Community-Based Brand Advocacy in Local Retail Ecosystems addresses an increasingly practical concern in local enterprises and community-facing markets. Organizations may introduce visible programs, digital tools, or partnership arrangements, yet outcomes remain uneven when responsibilities and feedback routines are weak. This article treats brand advocacy as an organizational capability that must be translated into repeatable decisions rather than as a one-time initiative. Aims: The article develops a conceptual framework linking brand advocacy with brand awareness, trust, and participation. It also identifies governance conditions and implementation risks that can strengthen or weaken those relationships. Review Approach: An integrative conceptual review is used to connect established perspectives from market orientation, social influence, relationship marketing, and brand equity. The manuscript does not claim original survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four operating mechanisms—community listening, credible message design, peer-to-peer advocacy, and channel consistency—and proposes a staged pathway for diagnosis, pilot implementation, review, and scale. The central conclusion is that performance improves when information, decision rights, and learning routines are aligned with the needs of the people who use and deliver the service. Contribution: The contribution is a practical, testable structure for assessing brand advocacy in resource-constrained settings without assuming that technology, communication, or formal policy automatically creates capability.
VOLUNTEER CAPABILITY DEVELOPMENT IN COMMUNITY DEVELOPMENT ORGANIZATIONS Ucu Supriatna; Endang Ruchiyat
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 2 No. 6 (2025): Kriez Academy - June
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Volunteer Capability Development in Community Development Organizations addresses an increasingly practical concern in mission- driven and community-oriented organizations. Organizations may introduce visible programs, digital tools, or partnership arrangements, yet outcomes remain uneven when responsibilities and feedback routines are weak. This article treats volunteer capability development as an organizational capability that must be translated into repeatable decisions rather than as a one-time initiative. Aims: The article develops a conceptual framework linking volunteer capability development with task competence, retention, and engagement. It also identifies governance conditions and implementation risks that can strengthen or weaken those relationships. Review Approach: An integrative conceptual review is used to connect established perspectives from human capital, employee engagement, organizational commitment, and capability development. The manuscript does not claim original survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four operating mechanisms—role clarity, practice-based learning, coaching and feedback, and recognition and progression—and proposes a staged pathway for diagnosis, pilot implementation, review, and scale. The central conclusion is that performance improves when information, decision rights, and learning routines are aligned with the needs of the people who use and deliver the service. Contribution: The contribution is a practical, testable structure for assessing volunteer capability development in resource-constrained settings without assuming that technology, communication, or formal policy automatically creates capability.
PUBLIC COMMUNICATION QUALITY AND INSTITUTIONAL LEGITIMACY IN REGIONAL PROGRAMS Fitriana; Ucu Supriatna
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 2 No. 11 (2025): Kriez Academy - November
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Public Communication Quality and Institutional Legitimacy in Regional Programs addresses an increasingly practical concern in public, social, and community-oriented organizations. Organizations may introduce visible programs, digital tools, or partnership arrangements, yet outcomes remain uneven when responsibilities and feedback routines are weak. This article treats public communication quality as an organizational capability that must be translated into repeatable decisions rather than as a one-time initiative. Aims: The article develops a conceptual framework linking public communication quality with institutional trust, legitimacy, and stakeholder understanding. It also identifies governance conditions and implementation risks that can strengthen or weaken those relationships. Review Approach: An integrative conceptual review is used to connect established perspectives from organizational legitimacy, stakeholder communication, trust formation, and dialogic communication. The manuscript does not claim original survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four operating mechanisms—message clarity, evidence-backed disclosure, two-way dialogue, and timely response to concerns—and proposes a staged pathway for diagnosis, pilot implementation, review, and scale. The central conclusion is that performance improves when information, decision rights, and learning routines are aligned with the needs of the people who use and deliver the service. Contribution: The contribution is a practical, testable structure for assessing public communication quality in resource-constrained settings without assuming that technology, communication, or formal policy automatically creates capability.
RESPONSIBLE CONSUMPTION PATTERNS IN COMMUNITY MARKETPLACES Ucu Supriatna; Arif Budi Raharja
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 3 No. 03 (2026): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Responsible Consumption Patterns in Community Marketplaces addresses an increasingly practical concern in community-linked organizations and local markets. Organizations may introduce visible programs, digital tools, or partnership arrangements, yet outcomes remain uneven when responsibilities and feedback routines are weak. This article treats responsible consumption as an organizational capability that must be translated into repeatable decisions rather than as a one-time initiative. Aims: The article develops a conceptual framework linking responsible consumption with legitimacy, environmental awareness, and community participation. It also identifies governance conditions and implementation risks that can strengthen or weaken those relationships. Review Approach: An integrative conceptual review is used to connect established perspectives from stakeholder theory, corporate social responsibility, shared value, and legitimacy. The manuscript does not claim original survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four operating mechanisms—material issue identification, stakeholder dialogue, credible disclosure, and feedback into operating decisions—and proposes a staged pathway for diagnosis, pilot implementation, review, and scale. The central conclusion is that performance improves when information, decision rights, and learning routines are aligned with the needs of the people who use and deliver the service. Contribution: The contribution is a practical, testable structure for assessing responsible consumption in resource-constrained settings without assuming that technology, communication, or formal policy automatically creates capability.
CUSTOMER PARTICIPATION IN SERVICE INNOVATION FOR COMMUNITY FINANCE Ucu Supriatna; Nida Garnida Fitrianti
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 3 No. 7 (2026): Kriez Academy - July
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Customer Participation in Service Innovation for Community Finance addresses an increasingly practical concern in member-facing community and cooperative services. Organizations may introduce visible programs, digital tools, or partnership arrangements, yet outcomes remain uneven when responsibilities and feedback routines are weak. This article treats customer participation as an organizational capability that must be translated into repeatable decisions rather than as a one-time initiative. Aims: The article develops a conceptual framework linking customer participation with member trust, repeat use, and service reliability. It also identifies governance conditions and implementation risks that can strengthen or weaken those relationships. Review Approach: An integrative conceptual review is used to connect established perspectives from relationship marketing, service quality, customer journey management, and organizational learning. The manuscript does not claim original survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four operating mechanisms—clear promise setting, frontline ownership of exceptions, continuity across service touchpoints, and structured recovery learning—and proposes a staged pathway for diagnosis, pilot implementation, review, and scale. The central conclusion is that performance improves when information, decision rights, and learning routines are aligned with the needs of the people who use and deliver the service. Contribution: The contribution is a practical, testable structure for assessing customer participation in resource-constrained settings without assuming that technology, communication, or formal policy automatically creates capability.
Community-Based Digital Literacy Programs for Strengthening Social and Economic Resilience Ucu Supriatna; Agung Tirta Wibawa
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 3 No. 06 (2026): Kriez Academy - June
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Community-Based Digital Literacy Programs for Strengthening Social and Economic Resilience addresses a recurring challenge in community-facing organizations: communication activity can expand without producing meaningful participation or durable public value. Aims: This article develops a conceptual framework explaining how community digital literacy can support functional capability, economic resilience, and informed choice. Review Method: An integrative conceptual review connects communication, participation, stakeholder, institutional, and organizational-learning literature. No primary survey, interview, experimental, or administrative data are claimed. Results and Conclusion: The synthesis identifies three linked mechanisms - situated learning, peer support, and safe digital practice - operating under conditions of accountable governance, adequate capability, and inclusive access. Benefits may weaken when device inequality, fraud exposure, and training detached from daily needs. Contribution: The article offers diagnostic questions, propositions for empirical testing, and an implementation pathway for community organizations.
Community Media Utilization for Strengthening Local Cultural Identity and Social Cohesion Nyoman Dwika Ayu Amrita; Ucu Supriatna
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 3 No. 10 (2026): KRIEZ ACADEMY - October 2026
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background: Community Media Utilization for Strengthening Local Cultural Identity and Social Cohesion addresses a recurring challenge in community-facing organizations: communication activity can expand without producing meaningful participation or durable public value. Aims: This article develops a conceptual framework explaining how community media can support cultural identity, social cohesion, and intergenerational learning. Review Method: An integrative conceptual review connects communication, participation, stakeholder, institutional, and organizational-learning literature. No primary survey, interview, experimental, or administrative data are claimed. Results and Conclusion: The synthesis identifies three linked mechanisms - local ownership, vernacular content, and reciprocal production - operating under conditions of accountable governance, adequate capability, and inclusive access. Benefits may weaken when gatekeeping, homogenization, and resource fragility. Contribution: The article offers diagnostic questions, propositions for empirical testing, and an implementation pathway for community organizations.
Co-Authors Agung Tirta Wibawa Arif Budi Raharja Endang Ruchiyat Fitriana Nida Garnida Fitrianti Nyoman Dwika Ayu Amrita