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Dina Olivia
Universitas Muhammadiyah Purworejo
Economics, Econometrics & Finance Social Sciences

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PERAN CITRA DESTINASI, FASILITAS WISATA, EXPERIENTIAL MARKETING TERHADAP LOYALITAS MELALUI KEPUASAN (STUDI PADA PENGUNJUNG PANTAI MENGANTI, KEBUMEN) Dina Olivia; Murry Harmawan Saputra; Hubi Rahmat Andika
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2440

Abstract

Increasing competition among destinations has prompted destination managers to strengthen tourist loyalty by enhancing the destination’s image, providing adequate tourism facilities, and implementing experience-oriented marketing strategies that promote visitor satisfaction. The objective of this study is to examine the influence of destination image, tourism facilities, and experience-oriented marketing on visitor loyalty, using visitor satisfaction as a mediating variable at Menganti Beach in Kebumen. The study employed a quantitative approach that used a survey as a method of data collection. The sample consisted of 120 visitors selected through purposive sampling. The data were collected using questionnaires and analyzed using the partial least squares method in conjunction with structural equation modeling (PLS-SEM) in SmartPLS 4.0. The results show that: (1) the destination’s image has a positive and significant influence on visitor loyalty; (2) the destination’s image has a positive and significant influence on visitor satisfaction; (3) tourism facilities have a positive and significant influence on visitor loyalty; (4) tourism facilities have a positive and significant influence on visitor satisfaction; (5) experience marketing
Co-Authors Hubi Rahmat Andika Murry Harmawan Saputra