Garuda - Garba Rujukan Digital

Exploration Of Service Strategy and Operational Innovation In Service SME’s In Purworejo Regency Hubi Rahmat Andika; Ishak Ishak; Murry Harmawan Saputra; Tika Awalia
At-Tadbir : jurnal ilmiah manajemen Vol 10, No 2 (2026): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v10i2.22427

This study aims to analyze the integration of digital service strategies and operational innovation in service MSMEs in Purworejo Regency. The study used a descriptive qualitative approach with a multiple case study design on ten service MSMEs. Data were collected through interviews and observations, then analyzed using the Miles & Huberman interactive analysis model, which includes data condensation, data presentation, and conclusion drawing. Data processing in this study used Nvivo software version 12. The results show that customer orientation is at the core of the implementation of digital strategies and operational innovation. Digital strategies such as the use of social media, optimization of Google Maps, and paid promotions act as external triggers to expand market reach and increase customer interaction. Meanwhile, operational innovations such as pre-order systems, payment flexibility, application use, and increased work efficiency serve as internal adjustments to maintain service quality and responsiveness. This study concludes that digital strategies and operational innovation must be carried out in tandem to increase the competitiveness of service MSMEs. These findings emphasize that digital strategy transformation depends not only on the use of technology but also on the readiness of simultaneous internal process innovation

Pengaruh Viral Marketing, Online Consumer Review, dan Live Streaming Terhadap Keputusan Pembelian Sepatu Aerostreet Pada Platform TikTok Bahtiar Maulana; Murry Harmawan Saputra; Hubi Rahmat Andika
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 3 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i3.1940

Fokus kajian diarahkan untuk mengukur tingkat pengaruh viral marketing, online consumer review, serta live streaming terhadap variabel keputusan pembelian produk sepatu Aerostreet pada platform TikTok. Operasionalisasi riset bersandar pada pendekatan kuantitatif dengan instrumen metode survei. Kelompok Generasi Z di Kabupaten Purworejo yang mengonsumsi merek tersebut diposisikan sebagai subjek pengamatan. Instrumen kuesioner secara online via Google Form bertindak sebagai saluran penghimpun data primer. Pengukuran keterkainan antar-variabel dieksekusi dengan rumus regresi linear berganda berbantuan aplikasi SPSS. Uji kausalitas menetapkan viral marketing sebagai determinan yang berdampak positif dan signifikan terhadap keputusan pembelian. Stimulus ini bekerja efektif melalui penayangan konten kreatif bermuatan tren untuk menarik perhatian publik. Karakteristik searah juga ditunjukkan oleh variabel online consumer review. Kontribusinya teruji memicu eskalasi keputusan pembelian secara positif dan signifikan. Penilaian objektif pembeli terdahulu berfungsi sebagai stimulus penguat kepercayaan publik atas kualitas produk Aerostreet. Hasil regresi menetapkan live streaming sebagai determinan dengan pengaruh paling dominan. Kapasitas ini dipicu oleh efektivitas interaksi tatap muka digital, rincian spesifikasi barang, dan penawaran program promosi secara instan. Pengujian secara simultan memvalidasi bauran ketiga strategi tersebut andal dalam memicu keputusan pembelian konsumen. Pola ini mengonfirmasi tingginya ketergantungan digital Generasi Z dalam pemenuhan kebutuhan transaksi daring.

Edukasi Gizi Seimbang pada Anak Usia Sekolah Desiana Firdaus; Amanda Safiera Ameline; Hubi Rahmat Andika; Roiyan One Febriani
Jurnal Medika: Medika in progres
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/5wmz5n86

Nutritional problems among school-aged children remain a significant public health concern in Indonesia, including inadequate dietary intake, micronutrient deficiencies, and the increasing prevalence of overweight and obesity. Limited knowledge of balanced nutrition contributes to unhealthy eating behaviors and may negatively affect children's growth, health, and academic performance. This community engagement program aimed to improve balanced nutrition knowledge among elementary school students through an interactive nutrition education intervention. The program was conducted at SDN Bareng 1, Bojonegoro Regency, East Java, involving 21 sixth-grade students. Educational activities consisted of a pre-test assessment, nutrition education using PowerPoint presentations and leaflets, interactive discussions, and a nutrition-themed snakes and ladders game designed to reinforce key messages. Participants’ knowledge was evaluated using a 10-item questionnaire administered before and after the intervention. The results demonstrated an improvement in students’ nutrition knowledge following the educational program. Prior to the intervention, 28.6% of participants were categorized as having poor nutrition knowledge, while 71.4% had good knowledge. After the intervention, all participants (100%) achieved the good knowledge category. The findings suggest that combining conventional educational approaches with interactive game-based learning can effectively enhance nutrition knowledge among school-aged children. This program highlights the potential of school-based nutrition education as a practical strategy to promote healthy eating habits and support long-term nutritional well-being among children

PENGARUH DAYA TARIK WISATA, AKSESIBILITAS, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI IBARBO PARK Sinta Aprilian; Murry Harmawan Saputra; Hubi Rahmat Andika
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2754

Tujuan penelitian ini adalah untuk mengetahui bagaimana faktor aksesibilitas, daya tarik wisata, dan media sosial memengaruhi keputusan wisatawan untuk berkunjung ke Ibarbo Park. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 40 responden yang pernah mengunjungi Ibarbo Park. Data kemudian dianalisis menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa daya tarik wisata, aksesibilitas, dan media sosial memiliki peran dalam meningkatkan keputusan masyarakat untuk berkunjung. Namun, faktor aksesibilitas merupakan faktor yang paling dominan dibandingkan faktor lainnya. Selain itu, ketiga faktor tersebut secara simultan berpengaruh signifikan terhadap keputusan wisatawan untuk mengunjungi Ibarbo Park. Dengan demikian, dapat disimpulkan bahwa Ibarbo Park berpotensi menarik lebih banyak pengunjung apabila daya tarik wisatanya terus ditingkatkan, akses menuju lokasi semakin mudah, dan pemanfaatan media sosial dilakukan secara lebih efektif.

Peran Halal Awareness dan Brand Image Terhadap Keputusan Pembelian Produk Richeese Factory dengan Minat Beli Sebagai Variabel Intervening: Studi pada Konsumen Richeese Factory di Yogyakarta Putri Alifka Muchtiara; Murry Harmawan Saputra; Hubi Rahmat Andika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.12990

This study aims to analyze the effect of halal awareness and brand image on purchase decisions through purchase intention as an intervening variable among Generation Z consumers of Richeese Factory in Yogyakarta. The research employed a quantitative approach with a survey method. Data were collected through an online questionnaire distributed to consumers who had previously purchased products from Richeese Factory in Yogyakarta. The sampling technique used was purposive sampling, resulting in 150 respondents. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.1 software. The results indicate that halal awareness has a positive and significant effect on purchase decisions and purchase intention. Brand image also has a positive and significant effect on purchase decisions and purchase intention. Furthermore, purchase intention has a positive and significant effect on purchase decisions. The mediation analysis reveals that purchase intention successfully mediates the relationship between halal awareness and purchase decisions, as well as the relationship between brand image and purchase decisions. These findings suggest that consumers' awareness of halal aspects and positive perceptions of a brand play important roles in increasing purchase intention, which subsequently encourages purchase decisions. This study contributes to the development of consumer behavior literature, particularly in the halal food industry, and provides practical implications for companies in strengthening halal awareness and brand image to improve consumers' purchase decisions.

Peran Halal Awareness dan Brand Image Terhadap Keputusan Pembelian Produk Richeese Factory dengan Minat Beli Sebagai Variabel Intervening: Studi pada Konsumen Richeese Factory di Yogyakarta Putri Alifka Muchtiara; Murry Harmawan Saputra; Hubi Rahmat Andika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.12990

This study aims to analyze the effect of halal awareness and brand image on purchase decisions through purchase intention as an intervening variable among Generation Z consumers of Richeese Factory in Yogyakarta. The research employed a quantitative approach with a survey method. Data were collected through an online questionnaire distributed to consumers who had previously purchased products from Richeese Factory in Yogyakarta. The sampling technique used was purposive sampling, resulting in 150 respondents. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.1 software. The results indicate that halal awareness has a positive and significant effect on purchase decisions and purchase intention. Brand image also has a positive and significant effect on purchase decisions and purchase intention. Furthermore, purchase intention has a positive and significant effect on purchase decisions. The mediation analysis reveals that purchase intention successfully mediates the relationship between halal awareness and purchase decisions, as well as the relationship between brand image and purchase decisions. These findings suggest that consumers' awareness of halal aspects and positive perceptions of a brand play important roles in increasing purchase intention, which subsequently encourages purchase decisions. This study contributes to the development of consumer behavior literature, particularly in the halal food industry, and provides practical implications for companies in strengthening halal awareness and brand image to improve consumers' purchase decisions.

Exploration Of Service Strategy and Operational Innovation In Service SME’s In Purworejo Regency Hubi Rahmat Andika; Ishak Ishak; Murry Harmawan Saputra; Tika Awalia
At-Tadbir : jurnal ilmiah manajemen Vol 10 No 2 (2026): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v10i2.22427

This study aims to analyze the integration of digital service strategies and operational innovation in service MSMEs in Purworejo Regency. The study used a descriptive qualitative approach with a multiple case study design on ten service MSMEs. Data were collected through interviews and observations, then analyzed using the Miles & Huberman interactive analysis model, which includes data condensation, data presentation, and conclusion drawing. Data processing in this study used Nvivo software version 12. The results show that customer orientation is at the core of the implementation of digital strategies and operational innovation. Digital strategies such as the use of social media, optimization of Google Maps, and paid promotions act as external triggers to expand market reach and increase customer interaction. Meanwhile, operational innovations such as pre-order systems, payment flexibility, application use, and increased work efficiency serve as internal adjustments to maintain service quality and responsiveness. This study concludes that digital strategies and operational innovation must be carried out in tandem to increase the competitiveness of service MSMEs. These findings emphasize that digital strategy transformation depends not only on the use of technology but also on the readiness of simultaneous internal process innovation

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