Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Hafshoh Hafshoh
Universitas Bina Sarana Informatika
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Konten Edukasi Kesehatan TikTok Dr. Gia Pratama terhadap Pemahaman Pengikut Hafshoh Hafshoh; Devy Putri Kussanti; Keriyono Keriyono
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 4 (2026): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i4.1304

Abstract

The development of TikTok social media has encouraged the emergence of various health education content, one of which is the account dr. Gia Pratama that presents medical information through an engaging storytelling approach. However, the high exposure to health information on social media is not always followed by a significant increase in audience understanding. This study aims to determine the influence of health education content on the level of understanding among followers of the dr. Gia Pratama account. The method used is quantitative explanatory research with a survey approach toward the account's followers. The results show a t-value of 10.761, greater than the t-table value of 1.660, and an F-value of 115.801, greater than the F-table value of 3.938, with a significance value of less than 0.05. The coefficient of determination indicates that the educational content has a 54.2% influence on the followers' level of understanding. Variations in content quality and presentation style, such as message conciseness, the use of attractive visuals, and systematic explanation structure, significantly affect differences in understanding among followers. Thus, the account's content plays an important role in the health learning process on short-form social media platforms.
Co-Authors Devy Putri Kussanti Keriyono Keriyono