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All Journal Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Mutiara Ashari
Universitas Bina Sarana Informatika
Social Sciences

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Analisis Naratif Tzvetan Todorov pada Konten Kisah Horor Wawak “Oleh-Oleh Mbojo” di Akun YouTobe Nadia Omara Mutiara Ashari; Mareta Puri Rahastine; Anggie Ayu Astria Latuperissa
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 4 (2026): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i4.1325

Abstract

YouTube has become a venue for narrative-based entertainment in Indonesia, including horror storytelling, yet few studies have examined how such stories are structured. This study analyzes the narrative structure of the Kisah Horor Wawak (KHW) Part 322 episode “Oleh-Oleh Mbojo” on Nadia Omara’s YouTube channel, which has over seven million views. Tzvetan Todorov’s narrative theory, as modified by Nick Lacey and Gillespie, was applied within a descriptive qualitative design. Data were collected through non-participant observation, documentation of timestamps, transcripts, and screenshots, and a literature review, and were analyzed through data reduction, data display, and conclusion drawing. Data validity was maintained through persistent observation across repeated viewing sessions. The findings show that all five narrative stages appear in sequence. The equilibrium (03:12–05:46) introduces two migrants travelling home to Bima by motorcycle. The disruption (05:49–06:54) is a joking remark that treats a following spirit as a “souvenir” for the Mbojo people. The recognition stage (06:58–21:41) takes about 63% of the analyzed duration and builds tension through six escalating points of awareness. The attempt to repair (21:57–25:19) consists of tracing the cause and performing ruqyah, and the new equilibrium (25:21–27:03) closes with an explanation of the entities involved and a moral message about guarding one’s words. The structure also corresponds with five storytelling elements: character, conflict, plot, setting, and resolution. The study suggests that the Todorov model remains useful for mapping long, orally delivered horror stories on digital platforms and offers creators a reference for arranging tension and moral messages.
Co-Authors Anggie Ayu Astria Latuperissa Mareta Puri Rahastine