Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol. 3 No. 4 (2026): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara

Analisis Naratif Tzvetan Todorov pada Konten Kisah Horor Wawak “Oleh-Oleh Mbojo” di Akun YouTobe Nadia Omara

Mutiara Ashari (Universitas Bina Sarana Informatika)
Mareta Puri Rahastine (Universitas Bina Sarana Informatika)
Anggie Ayu Astria Latuperissa (Universitas Bina Sarana Informatika)



Article Info

Publish Date
12 Oct 2026

Abstract

YouTube has become a venue for narrative-based entertainment in Indonesia, including horror storytelling, yet few studies have examined how such stories are structured. This study analyzes the narrative structure of the Kisah Horor Wawak (KHW) Part 322 episode “Oleh-Oleh Mbojo” on Nadia Omara’s YouTube channel, which has over seven million views. Tzvetan Todorov’s narrative theory, as modified by Nick Lacey and Gillespie, was applied within a descriptive qualitative design. Data were collected through non-participant observation, documentation of timestamps, transcripts, and screenshots, and a literature review, and were analyzed through data reduction, data display, and conclusion drawing. Data validity was maintained through persistent observation across repeated viewing sessions. The findings show that all five narrative stages appear in sequence. The equilibrium (03:12–05:46) introduces two migrants travelling home to Bima by motorcycle. The disruption (05:49–06:54) is a joking remark that treats a following spirit as a “souvenir” for the Mbojo people. The recognition stage (06:58–21:41) takes about 63% of the analyzed duration and builds tension through six escalating points of awareness. The attempt to repair (21:57–25:19) consists of tracing the cause and performing ruqyah, and the new equilibrium (25:21–27:03) closes with an explanation of the entities involved and a moral message about guarding one’s words. The structure also corresponds with five storytelling elements: character, conflict, plot, setting, and resolution. The study suggests that the Todorov model remains useful for mapping long, orally delivered horror stories on digital platforms and offers creators a reference for arranging tension and moral messages.

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Journal Info

Abbrev

Komunikasi

Publisher

Subject

Social Sciences

Description

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara, Jurnal ini ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia, Jurnal ini adalah platform interdisipliner yang memadukan pemahaman tentang ilmu komunikasi, administrasi ...