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All Journal International Journal of Advanced Multidisciplinary Siber Journal of Advanced Multidisciplinary
Esti Liana
Trisakti Institute of Transportation and Logistics, Jakarta, Indonesia
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences

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Qualitative Method Concepts: Literature Review, Focus Group Discussion, Ethnography and Grounded Theory Primadi Candra Susanto; Lily Yuntina; Euis Saribanon; Josua Panatap Soehaditama; Esti Liana
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (July - September 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i2.207

Abstract

Abstract: This study aims to build a hypothesis regarding the influence between variables that can later be used for further research within the scope of research methodology. Qualitative method articles: literature review, focus group discussion, ethnography, and grounded theory are scientific literature articles within the scope of research methodology. The approach used in this literature review research is descriptive qualitative. Data collection techniques use literature studies or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research that is relevant to this research and is sourced from academic online media such as the Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Emerald, Sage, WoS, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Literature review related to Qualitative Methods; 2) Focus Group Discussion related to Qualitative Methods; 3) Ethnography related to Qualitative Methods; and 4) Grounded Theory related to Qualitative Methods. Keywords: Qualitative Methods, Literature Review, Focus Group Discussion, Ethnography, Grounded Theory
Supply Chain Management: Survey Consumer Preferences and Market Potential (Study Literature Review) Primadi Candra Susanto; Euis Saribanon; Yosi Pahala; Esti Liana; Harry Purwoko
International Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2024): International Journal of Advanced Multidisciplinary (April-June 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i1.508

Abstract

The supply chain management article: survey of consumer preferences and market potential is a scientific literature review article within the scope of operational management science. This article aims to create a hypothesis regarding the relationship between factors, which can subsequently be utilized for future research in the field of human resource management. Descriptive qualitative research methodology was employed in this study. The data utilized in this study was derived from prior research that remains pertinent to the current investigation. The data was gathered from reputable academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and Sinta journals. The findings of this study are as follows: 1) Consumer preference surveys play a role in supply chain management: Surveys offer significant insights into consumer preferences, wants, and expectations pertaining to a specific product or service. These insights serve as the foundation for organizations in formulating marketing strategies, developing products, and managing inventory. By gaining a comprehensive grasp of consumer preferences, organizations have the potential to enhance customer happiness, streamline their supply chains, and attain a competitive edge in marketplaces that are becoming progressively intricate and dynamic; and 2) Market potential plays a role in supply chain management: market potential offers a comprehensive overview of the current market size, potential for growth, and consumer patterns in a specific region or demography. This data enables organizations to develop supply chain strategies that are characterized by enhanced efficiency and adaptability in response to dynamic market needs. Through a comprehensive comprehension of market potential, organizations are able to effectively identify prospective market segments, formulate suitable expansion strategies, and adapt their supply chain approaches in order to maximize profitability and foster corporate expansion.
Co-Authors Euis Saribanon, Euis Josua Panatap Soehaditama Lily Yuntina Primadi Candra Susanto Purwoko, Harry Yosi Pahala