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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global
Zahra Salsabila
University of Helsinki
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pemberdayaan UMKM Melalui Digitalisasi Pemasaran di Desa Seraya Marannu Luthfia Qolbi Salima; Asep Mulyana; Wa Ode Zusnita Muizu; Zahra Salsabila
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 3 (2026): Agustus: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v5i3.7843

Abstract

Empowering Micro, Small, and Medium Enterprises (MSMEs) in Seraya Marannu Village was achieved through marketing digitalization to enhance competitiveness and market reach. This community service program engaged 20 local MSMEs using interviews, observation, socialization, and mentoring. Participants received training on utilizing social media such as Instagram Business and creating organic content through Canva. Evaluation revealed participants' understanding of digital marketing, established business social media accounts, and started producing engaging content. These outcomes aim to boost sales and contribute to the local economy.
Co-Authors Asep Mulyana Luthfia Qolbi Salima Wa Ode Zusnita Muizu