Pemberdayaan UMKM Melalui Digitalisasi Pemasaran di Desa Seraya Marannu

Luthfia Qolbi Salima (Universitas Padjadjaran)
Asep Mulyana (Universitas Padjadjaran)
Wa Ode Zusnita Muizu (Universitas Padjadjaran)
Zahra Salsabila (University of Helsinki)

Cakrawala: Jurnal Pengabdian Masyarakat Global
Vol. 5 No. 3 (2026): Agustus: Cakrawala: Jurnal Pengabdian Masyarakat Global

Empowering Micro, Small, and Medium Enterprises (MSMEs) in Seraya Marannu Village was achieved through marketing digitalization to enhance competitiveness and market reach. This community service program engaged 20 local MSMEs using interviews, observation, socialization, and mentoring. Participants received training on utilizing social media such as Instagram Business and creating organic content through Canva. Evaluation revealed participants' understanding of digital marketing, established business social media accounts, and started producing engaging content. These outcomes aim to boost sales and contribute to the local economy.