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All Journal Jurnal Ilmu Manajemen (JIM) AdBispreneur Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Altius: Jurnal Ilmu Olahraga dan Kesehatan Quantitative Economics and Management Studies Journal of Business Studies and Management Review
Asep Mulyana
Manajemen Keuangan Mikro Terpadu, Fakultas Ekonomi Dan Bisnis, Universitas Padjadjaran
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Inovasi lingkungan dan dampak pandemi: Studi kasus pada UMKM makanan dan minuman Budi Harsanto; Asep Mulyana; Yudi Ahmad Faisal; Venny Mellandhia Shandy
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 5, No 2 (2022): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v5i2.14147

Abstract

Tujuan artikel berbasis pengabdian pada masyarakat ini adalah untuk memahami inovasi lingkungan dan dampak pandemi COVID-19 terhadap UMKM. Mitra yang dipilih yaitu UMKM yang bergerak di bidang makanan dan minuman di Kota Bandung, Jawa Barat, Indonesia. Metode pelaksanaan pengabdian adalah melalui wawancara kepada pelaku usaha disertai observasi dan analisis dokumen. Hasil dari kegiatan pengabdian ini menunjukkan bahwa dampak pandemi secara umum adalah negatif bagi usaha ditandai dengan penurunan permintaan serta terhambatnya rantai pasok baik ke arah pemasok maupun ke arah konsumen. Kegiatan pengabdian memberikan dampak meningkatnya awareness pelaku usaha mengenai praktik-praktik inovasi lingkungan untuk meraih tujuan ekonomi sekaligus meminimalisir dampak negatif usaha terhadap lingkungan.
Potensi wisata olahraga air sungai Ciherang: Kayak X Hartifiany Praisra; Cipta Endyana; Alexander Muhammad Akbar Khan; Asep Mulyana
Altius: Jurnal Ilmu Olahraga dan Kesehatan Vol 10, No 1 (2021): Altius: Jurnal Ilmu Olahraga dan Kesehatan
Publisher : Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/altius.v10i1.13532

Abstract

Penelitian ini bertujuan untuk memaparkan penilaian atas potensi wisata olahraga air yang dimiliki oleh Kayak X di Sungai Ciherang, Desa Kiangroke, Kecamatan Banjaran, Kabupaten Bandung. Kayak sendiri merupakan olahraga air bernuansa ekstrem yang belum memiliki pamor baik di industri pariwisata khususnya wisata olahraga air. Wisata olahraga air dianggap sebagai alternatif pariwisata agar wisatawan bisa merasakan kegiatan baru yang tidak bisa ditemukan dalam kehidupan sehari-hari, menjadi pelarian serta memberi kepuasan tersendiri. Kayak X dikelola dengan sistem Community-based tourism oleh pemuda sekitar. Penelitian ini menggunakan metode studi literatur dan data kemudian dimanfaatkan melalui analisa MSPDM (Marketibility, Sustainibility, Participatory, and Disaster Mitigation) melalui self-assessment yang dilihat dari indikator dari keempat aspek tersebut sehingga menghasilkan nilai dan sebutan yang sesuai. Hasil penelitian ini adalah Kayak X termasuk dalam destinasi wisata rintisan sesuai dengan hasil hitungan nilai akhir destinasi wisata. Meski hasilnya tidak begitu baik, namun Kayak X memiliki potensi lebih agar kedepannya bisa menjadi destinasi wisata mandiri dengan memenuhi indikator yang ada.
ONLINE PURCHASE DECISION MODEL FROM A TRUST AND EASE OF USE PERSPECTIVE IN THE ONLINE MARKETPLACE : (CASE STUDY AT TOKOPEDIA.COM) Raihan Fajri Ramadhan; Rita Komaladewi; Asep Mulyana
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (90.67 KB) | DOI: 10.22437/jbsmr.v5i1.17062

Abstract

This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in Online Purchase Decision at Marketplace Online. The methodology design used in this research is quantitative research with a survey method, for an analysis tool used is multiple linear regression. The method used to attract the sample is non-probability in the form of purposive sampling with the main criteria of the sample that is Tokopedia.com users who have made transactions at least 1 time. The size of respondents used as many as 100 respondents. The results of the study found that there is a positive and significant result of the trust and ease of use variables on online purchasing decisions both partial and simultaneous. This can be explained that the main factors that consumers consider before conducting online purchasing activities are whether they trust the sites that provide these online services and trust the online sellers on the website to encourage and build long-term relationships with consumers. Second is the impact of the ease of use on purchasing decisions, which can be explained by the ease of use perceived by Tokopedia users will tend to provide a sense of comfort and ease that affects consumers' online purchasing decisions. Thus, the recommendation for Tokopedia.com is to put more concern on updating the user experience to make it more manageable for all users to remain to use Tokopedia.com. and to strengthen payment systems and complaint handling for both consumers and sellers.
Kecerdasan Emosional, Adaptabilitas Karier, dan Kepuasan Karier pada Karyawan Garis Depan Lingga Sundagumilar Abqari; Asep Mulyana; Yunizar Yunizar; Muhammad Fajar Wahyudi Rahman
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.769 KB) | DOI: 10.26740/jim.v11n1.p51-64

Abstract

This study aims to advance research on career construction theory and cognitive-affective processing systems theory by examining the theorized but untested relationship between emotional intelligence, career adaptability and career satisfaction. More precisely, exploring the relationship between emotional intelligence, career adaptability, and career satisfaction. This research was conducted on frontline employees who interact directly with customers. The Structural Equation Model (SEM) approach, with the help of SmartPLS, was carried out in this quantitative study. The results found in this study are emotional intelligence which directly influences career adaptability and career satisfaction. Meanwhile, the effect of career adaptability on career satisfaction was not found. In addition, this study also found that the career adaptability variable had no effect in mediating the relationship between emotional intelligence and career satisfaction. The results of this study can motivate frontline employees to have the good emotional intelligence to adapt their careers for a promising future and achieve career satisfaction.
PENGARUH PROMOSI KESEHATAN DI MEDIA SOSIAL INSTAGRAM TERHADAP ATENSI KONSUMEN DAN MINAT BELI PADA PRODUK HEALTHY FOOD DI INDUSTRI USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DI KOTA BANDUNG, INDONESIA Abdurrahman Faiz; Thomas Budhyawan Yudhya; Asep Mulyana
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 8, No 1 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i1.43351

Abstract

The trend of society after the Covid-19 pandemic is healthy food because during the pandemic people tend to maintain their body health. Understanding and awareness about healthy food can be achieved through education through health promotion. Many studies have been conducted on healthy food or organic food on consumer attention and purchase intention. However, analysis variables that test consumer perceptions of the effect of health promotion in digital content on social media such as Instagram on consumer attention and purchase intention in healthy food products, research are rarely done. The purpose of this study is that researchers want to know consumer perceptions of the effect of health promotion on social media Instagram on consumer attention and buying interest in healthy food products in the Micro, Small, and Medium Enterprises Industry (MSMEs), Bandung City, Indonesia. The method used for data analysis uses Structural Equation Modeling (SEM). The results of the study show that health promotion on social media and Instagram has a positive effect on consumer attention and purchase intention in healthy food products in the MSME industry in Bandung City, Indonesia.Tren masyarakat setelah pandemi Covid-19 adalah mengkonsumsi healthy food atau disebut sebagai makanan sehat karena saat pandemi masyarakat cenderung menjaga kesehatan tubuhnya. Pemahaman dan kesadaran tentang makanan dan minuman sehat dapat dicapai dengan edukasi melalui promosi kesehatan. Telah banyak dilakukan penelitian mengenai healthy food atau organic food terhadap atensi konsumen dan minat beli. Namun analisis variabel yang menguji persepsi konsumen terhadap pengaruh promosi kesehatan dalam konten digital pada media sosial seperti Instagram terhadap atensi konsumen dan minat beli pada produk healthy food, penelitiannya masih jarang dilakukan. Tujuan penelitian ini adalah peneliti ingin mengetahui persepsi konsumen terhadap pengaruh promosi kesehatan di media sosial Instagram terhadap atensi konsumen dan minat beli pada produk healthy food di Industri Usaha Mikro, Kecil dan Menengah (UMKM), Kota Bandung, Indonesia. Metode yang digunakan untuk analisis data menggunakan Structural Equation Modelling (SEM). Hasil penelitian menunjukan bahwa promosi kesehatan di media sosial Instagram berpengaruh positif terhadap atensi konsumen dan minat beli pada produk healthy food di industri UMKM di Kota Bandung, Indonesia.
USER INTERFACE MEASUREMENT ANALYSIS OF TRAVEL E-COMMERCE BASED ON USABILITY AND USER EXPERIENCE Siti Hajar Komariah; Asep Mulyana; Rita Komala Dewi; Yunizar Yunizar
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 8 No 2 (2023): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v8i2.6347

Abstract

Technological developments, especially in Information and Communication Technology (ICT), encourage the growth of new ICT-based businesses with online systems (e-commerce) consisting of Traveloka, Nusatrip, and tiket.com. The User Experience (UX) is influenced by how he feels when interacting with the device in front of him. The application users use to access online stores is the User Interface (UI). The research method used is a quantitative method and confirmation survey with the help of SPSS, and a comparison has been made of measuring UI parameters based on Usability and UI Measurement and analysis in this study used the Webuse tool and Mean Opinion Score method to determine the quality of the three e-commerce UIs in the eyes of their users and what kind of experience they felt when browsing these websites. The novelty is using the new hybrid method Webuse tool and Mean Opinion Score in comparing measurement and analysis of UI, Usability and UX parameters. The results of the Usability UI measurement with the Webuse Tool showed that Traveloka gets a score of 81, Nusatrip 72, and Tiket.com gets a score of 74. Meanwhile, in measuring UX against UI with MOS, Traveloka obtained MOS 4.13, Nusatrip 4.0, and Tiket.com obtained MOS 4.0. Keywords: Travel E-Commerce, User Interface, User Experience, Usability
Proposed Knowledge Management System in Farms to Increase Productivity Monica Resta Lestari; Asep Mulyana; Yunizar Yunizar
Quantitative Economics and Management Studies Vol. 5 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2514

Abstract

Animals developing is a sub-area of cultivation that has a lot of room for improvement as a sub-cultivating from now into the foreseeable future. The public's essential for creature things will manufacture dependably, as animals is one of the providers of proteins, energy, enhancements and crucial minerals, and meanwhile open respect for the supporting necessities to work on the singular satisfaction is making. The legitimization behind the continuous review is to perceive the on a very basic level fundamental credits and issues of sheep ranches working in the city of Bangko and to propose two or three arrangements with any outcomes in regards to these issues. The stream study's outcomes are supposed to give data to future examination and add to the ongoing extension of value and efficiency. A profound strategy with a setting focused assessment approach is proposed for this evaluation. The emotional strategy was picked in light of the fact that it is the most effective way to check out at the issues and gives a profound comprehension of the issues with Bangko Estate's business. The proprietor of Bangko Farm proposed that, to make arrangements for the organization's extension, we lay out a business methodology from all points, especially in the execution of leader data, to build effectiveness and find all issues immediately. Before expanding the business, the owner's primary focus is on creating a knowledge management-based strategy for human resources development.
Co-Authors Abdurrahman Faiz Alexander M. A. Khan Budi Harsanto Cipta Endyana Hartifiany Praisra Lingga Sundagumilar Abqari Monica Resta Lestari Muhammad Fajar Wahyudi Rahman Raihan Fajri Ramadhan Rita Komala Dewi Rita Komaladewi Siti Hajar Komariah Thomas Budhyawan Yudhya Venny Mellandhia Shandy Yudi Ahmad Faisal Yunizar Yunizar