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All Journal Jurnal Multidisiplin Madani (MUDIMA)
Nia Anggraini
Universitas Persada Bunda Indonesia
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Influence of Price, Product Variety, and Atmosphere on Consumer Purchase Decisions at the Night Culinary Area on Jalan Cut Nyak Dien, Pekanbaru T. Arief Pahlevi Pasha; Nia Anggraini; Muhammad Fahrozi; Awliya Afwa
Jurnal Multidisiplin Madani Vol. 5 No. 5 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v5i5.303

Abstract

This study aims to examine the influence of price, product variety, and store atmosphere on consumer purchase decisions at the night culinary area of Jalan Cut Nyak Dien, Pekanbaru. Using a quantitative method with 100 respondents and SPSS-based multiple linear regression analysis, the results show that all three variables significantly and positively affect purchasing decisions. Store atmosphere has the strongest influence, followed by price and product variety. The model explains 53.0% of the variation in purchasing decisions (R² = 0.530). These findings support the Stimulus-Organism-Response (S-O-R) theory, indicating that external factors like environment and pricing shape consumer responses. The study recommends that MSMEs and local authorities improve pricing strategies, product diversity, and environmental quality to enhance consumer experience.
Personality and Competence Analysis on Employee Performance at BKN Regional XII Riau Erfa Okta Lussianda; Muhammad Adrian; Nia Anggraini; Elvi Lastriani
Jurnal Multidisiplin Madani Vol. 5 No. 5 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v5i5.291

Abstract

This research was conducted at BKN Kantor Regional XII Riau Pekanbaru. The study aims to analyze the influence of personality and competence on employee performance. The research uses both primary and secondary data, collected through questionnaires distributed to 94 employees of BKN Kantor Regional XII Pekanbaru. The data were analyzed using quantitative methods, particularly multiple linear regression analysis. The findings show that both personality and competence have a significant and positive effect on employee performance. This means that improvements in personality and competence are associated with increased performance levels. The coefficient of determination (Adjusted R Square) obtained from the analysis is 0.543, indicating that 54.3% of the variation in employee performance can be explained by personality and competence, while the remaining 45.7% is influenced by other factors not examined in this study. The research concludes that developing personality traits and enhancing employee competence are important strategies for improving organizational performance
Co-Authors Awliya Afwa Elvi Lastriani Erfa Okta Lussianda Muhammad Adrian Muhammad Fahrozi T. Arief Pahlevi Pasha