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All Journal Jurnal Pendidikan Indonesia Warmadewa Management and Business Journal (WMBJ) East Asian Journal of Multidisciplinary Research (EAJMR)
Sitiari, Ni Wayan
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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BRAND IMAGE, ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPERCAYAAN KONSUMEN PADA TOKOPEDIA Cahyani, Ni Nyoman Febby; Sitiari, Ni Wayan; Mandasari, I. A. Cynthia Saisaria
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.110-119

Abstract

This research has the title “The Influence of Brand Image, Online Costumer Ratings and Online Costumer Review on Costumer Trust in The Tokopedia Marketplace in Belega Village, Blahbatuh District”. The aim of this research is to analyze the influence of brand image, online costumer reviews simultaneously and partially on consumer trust in the Tokopedia marketplace in Belega Village, Blahbatuh District. The population in this research is the Tokopedia consumer market in Belega Village, Blahbatuh District which cannot be identified. The number of samples in this research was 85 consumers. The sampling technique is purposive random sampling. Tha analytical tools used are validity and reliability tests, multiple linear regression analysis, simultaneous tests (F-test), and invidivual parameter significance tests (t-test). The research results shows that the variables brand image, online customer rating and online customer review have a positive and significant effect simultaneously and partially on consumer trust in Tokopedia marketplace in Belega Village, Blahbatuh District.
Building Sustainable Competitive Advantage In the Academic Environment of Private Higher Education In Bali Sitiari, Ni Wayan; Sariani, Ni Ketut; Martadiani, A.A. Media; Sarmawa, I Wayan Gde
Jurnal Pendidikan Indonesia Vol 13 No 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpiundiksha.v13i3.66053

Abstract

Globalization has had the impact of changes in the management of an organization, both business and non-business organizations. Every organization will survive if it has a competitive advantage. The research objective is to build sustainable competitive advantage in managing organizations in the education sector. This research explains how the knowledge management process, termed Knowledge Management, is influenced by business strategy mediation in increasing sustainable competitive advantage. Respondents are structural academic officials at private universities in Bali. The number of respondents was 100 people from 6 private universities in Denpasar. The sampling method uses non-probability purposive judgment sampling, where the sample is limited to structural officials in the academic field. This research uses descriptive and inferential statistics. Descriptive statistics are used to determine the characteristics of respondents and describe respondents' answers. Inferential statistics using Partial Least Square.to analyze data and test hypotheses.The research results show that the influence of Knowledge Management on business strategy and competitive advantage is positive and significant, business strategy mediates the influence of the KM process on competitive advantage. This means that the better the knowledge management process, the more relevant the strategies used, the more competitive advantage will increase. The implications of this research indicate that private higher education institutions in Bali need to adopt innovative strategic approaches to increase competitiveness.
The Mediating Role of Brand Trust in the Influence of E-WOM and Product Quality on Purchase Decisions for Natural Cosmetics in Bali Sintiadewi, Ni Luh Gede Nita; Sara, I Made; Sitiari, Ni Wayan
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11374

Abstract

The rapid growth of the business world in the era of globalization also impacted the cosmetics industry. Consumers became more critical and selective in their purchase decisions, which were influenced by factors like electronic word of mouth (e-WOM), product quality, and brand trust. This study analyzed the impact of e-WOM and product quality on purchase decisions, with brand trust as an intervening variable. Using a quantitative method with a questionnaire, data were collected from 105 respondents in Bali. The results showed that e-WOM and product quality both had positive and significant effects on purchase decisions and brand trust. Brand trust partially explained the influence of e-WOM and product quality on purchase decisions. Future studies may explore additional factors and include more respondents for greater accuracy.
Co-Authors A.A. Media Martadiani, A.A. Media Cahyani, Ni Nyoman Febby I Made Sara Mandasari, I. A. Cynthia Saisaria Sariani, Ni Ketut Sarmawa, I Wayan Gde Sintiadewi, Ni Luh Gede Nita