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All Journal Jurnal Pendidikan Indonesia Warmadewa Management and Business Journal (WMBJ) International Journal of Environmental, Sustainability, and Social Science East Asian Journal of Multidisciplinary Research (EAJMR) Asian Journal of Community Services (AJCS) Journal of Finance and Business Digital (JFBD) E-Journal of Tourism
Sitiari, Ni Wayan
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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BRAND IMAGE, ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPERCAYAAN KONSUMEN PADA TOKOPEDIA Cahyani, Ni Nyoman Febby; Sitiari, Ni Wayan; Mandasari, I. A. Cynthia Saisaria
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.110-119

Abstract

This research has the title “The Influence of Brand Image, Online Costumer Ratings and Online Costumer Review on Costumer Trust in The Tokopedia Marketplace in Belega Village, Blahbatuh District”. The aim of this research is to analyze the influence of brand image, online costumer reviews simultaneously and partially on consumer trust in the Tokopedia marketplace in Belega Village, Blahbatuh District. The population in this research is the Tokopedia consumer market in Belega Village, Blahbatuh District which cannot be identified. The number of samples in this research was 85 consumers. The sampling technique is purposive random sampling. Tha analytical tools used are validity and reliability tests, multiple linear regression analysis, simultaneous tests (F-test), and invidivual parameter significance tests (t-test). The research results shows that the variables brand image, online customer rating and online customer review have a positive and significant effect simultaneously and partially on consumer trust in Tokopedia marketplace in Belega Village, Blahbatuh District.
Building Sustainable Competitive Advantage In the Academic Environment of Private Higher Education In Bali Sitiari, Ni Wayan; Sariani, Ni Ketut; Martadiani, A.A. Media; Sarmawa, I Wayan Gde
Jurnal Pendidikan Indonesia Vol 13 No 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpiundiksha.v13i3.66053

Abstract

Globalization has had the impact of changes in the management of an organization, both business and non-business organizations. Every organization will survive if it has a competitive advantage. The research objective is to build sustainable competitive advantage in managing organizations in the education sector. This research explains how the knowledge management process, termed Knowledge Management, is influenced by business strategy mediation in increasing sustainable competitive advantage. Respondents are structural academic officials at private universities in Bali. The number of respondents was 100 people from 6 private universities in Denpasar. The sampling method uses non-probability purposive judgment sampling, where the sample is limited to structural officials in the academic field. This research uses descriptive and inferential statistics. Descriptive statistics are used to determine the characteristics of respondents and describe respondents' answers. Inferential statistics using Partial Least Square.to analyze data and test hypotheses.The research results show that the influence of Knowledge Management on business strategy and competitive advantage is positive and significant, business strategy mediates the influence of the KM process on competitive advantage. This means that the better the knowledge management process, the more relevant the strategies used, the more competitive advantage will increase. The implications of this research indicate that private higher education institutions in Bali need to adopt innovative strategic approaches to increase competitiveness.
The Mediating Role of Brand Trust in the Influence of E-WOM and Product Quality on Purchase Decisions for Natural Cosmetics in Bali Sintiadewi, Ni Luh Gede Nita; Sara, I Made; Sitiari, Ni Wayan
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11374

Abstract

The rapid growth of the business world in the era of globalization also impacted the cosmetics industry. Consumers became more critical and selective in their purchase decisions, which were influenced by factors like electronic word of mouth (e-WOM), product quality, and brand trust. This study analyzed the impact of e-WOM and product quality on purchase decisions, with brand trust as an intervening variable. Using a quantitative method with a questionnaire, data were collected from 105 respondents in Bali. The results showed that e-WOM and product quality both had positive and significant effects on purchase decisions and brand trust. Brand trust partially explained the influence of e-WOM and product quality on purchase decisions. Future studies may explore additional factors and include more respondents for greater accuracy.
Sustainability at its Core: Embracing the Essence of Tri Hita Karana Philosophy to Empower Eco-Tourism-Focused MSMEs in Bali Sitiari, Ni Wayan; Datrini, Luh Kade; Sarmawa, Wayan Gede; Setini, Made
Journal of Finance and Business Digital Vol. 3 No. 3 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i3.11621

Abstract

Business sustainability is crucial for Bali's Micro, Small, and Medium Enterprises (MSMEs), especially in ecotourism. This study examines how Bali’s Tri Hita Karana (THK) philosophy—balancing relationships between God, humans, and nature—shapes MSME practices. Managers in Bali's MSMEs also encounter sustainability challenges in managing their businesses. The findings show that MSMEs implement THK values through offerings (mebanten) at designated spaces (pelangkiran), fostering social connections (menyamabraya), and practicing environmental conservation. Despite THK's positive influence, challenges arise in balancing traditional values with modern entrepreneurship. The study highlights the need for policies that promote entrepreneurial orientation while preserving local wisdom. Further research is recommended to explore the deeper role of THK in sustaining MSMEs
Management and Entrepreneurship Assistance for Rural Pig Farming Group in Bali Sitiari, Ni Wayan; Ekayani, Ni Nengah Seri; Ariana, I Nyoman Tirta
Asian Journal of Community Services Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i9.11415

Abstract

The Community Partnership Program aimed to enhance pig farmers' swine breeding management skills and entrepreneurial orientation in Manikyang village, Bali. Through counseling and mentoring, farmers improved their knowledge of piglet selection, feed composition, and pen layout. The program also introduced online marketing strategies and basic book-keeping. Farmers displayed high enthusiasm and began to see pig farming as a profitable business. Initial challenges included misunderstandings of optimal farming practices and a lack of entrepreneurial mindset and systematic book-keeping. Despite these obstacles, the program achieved significant improvements. Farmers now understand the importance of proper management and entrepreneurial practices. However, ongoing support is essential to further enhance the farmers' risk-taking abilities and sustain progress, ensuring long-term success and development.
The Role of Job Satisfaction in Mediating the Influence of Organizational Culture and Leadership on Employee Performance (Study at PT. Arta Boga Cemerlang Gianyar Branch) PUTRA, I Gusti Ngurah Raditya; SARA, I Made; SITIARI, Ni Wayan
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1056

Abstract

This research aims to determine the role of job satisfaction in mediating the influence of organizational culture and leadership on employee performance. The object of this research is PT. Arta Cemerlang Catering Gianyar Branch. The population of this study includes all employees in 2023, totaling 32 employees. The sample method was determined using census techniques, so the sample for this study was 32 respondents. The data collection method is a survey with a questionnaire. The analysis technique used is descriptive analysis and inferential analysis with Partial Least Square (PLS). The research results show that: (1) organizational culture has a positive and significant effect on job satisfaction, (2) work culture has a positive and significant effect on employee performance, (3) leadership has a positive and significant effect on job satisfaction, (4) leadership has a positive but significant effect on job satisfaction. not significant on employee performance, (5) job satisfaction has a positive and significant effect on employee performance, (6) job satisfaction is able to mediate the relationship between organizational culture and employee performance, (7) job satisfaction is able to mediate leadership on employee performance.
The Future of Rural Tourism in Bali, Indonesia: The Role of Social Media Platform Amerta, I Made Suniastha; Putra, Ida Bagus Udayana; Sitiari, Ni Wayan; Sentosa, Ilham; Sharin, Farah Hida
E-Journal of Tourism Volume 12 Number 2 (September 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i2.2178

Abstract

Digital transformation in Indonesia encourages the development of rural tourism as an instrument for local economic recovery. This study aims to test a Theory of Planned Behavior (TPB)-based model that integrates the role of Social Networking Sites (SNS) on the intention to participate in rural tourism and its impact on sustainability. The research method uses a quantitative survey with a convenience sampling approach. Data was collected through a Google Form which was distributed to 130 student respondents. Data analysis was carried out using SmartPLS to test structural models and relationships between variables. The results of the analysis showed that attitudes, subjective norms, and perceived behavioral control had a significant effect on the intention to participate in rural tourism. The use of social media has been shown to moderate the relationship between the SDG variables and the intention to participate. These findings confirm the validity of the proposed model. The implications of the research provide a theoretical contribution to the development of the SDG model in the context of digital tourism and practical for rural destination managers in designing social media-based marketing strategies. The limitations of research related to the use of convenience sampling require careful interpretation of the results regarding their external validity.
Co-Authors A.A. Media Martadiani, A.A. Media Cahyani, Ni Nyoman Febby Datrini, Luh Kade I Made Sara I Made Suniastha Amerta I N TIRTA ARIANA Ida Bagus Udayana Putra Mandasari, I. A. Cynthia Saisaria Ni Nengah Seri Ekayani PUTRA, I Gusti Ngurah Raditya Sariani, Ni Ketut Sarmawa, I Wayan Gde Sarmawa, Wayan Gede Sentosa, Ilham Setini, Made Sharin, Farah Hida Sintiadewi, Ni Luh Gede Nita