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Pengembangan Produk Unggulan Desa melalui Integrasi Potensi Perikanan, UMKM Pangan, dan Wisata Alam Nursahidin Nursahidin; Sherli Indah Astuti; Firyal Nur Nabilah; Intan Intan; Adinda Hidayatul Fatimah; Mutiara Berliana Ramadhani; Stella Dwi Prasasti; Muhammad Rizki Maulana; Sherly Fitria Istiazah; Layla Zahrany; Nibia Prassilia; Dini Dini; Selvia Nur Hapijah; Vina Fadilah; Fawwaz Fakhruddin Rahmatullah
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 4 No. 3 (2026): Agustus : Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v4i3.1028

Abstract

This community service program discusses the development of a superior village product through the integration of fisheries potential, food-based micro, small, and medium enterprises (MSMEs), and natural tourism destinations in Lengkong Kulon Village, Sindangwangi Sub-district, Majalengka Regency, West Java. The main product developed is tilapia fish cracker (kerupuk ikan nila), designed to be marketed at the Curug Kiara Danu and Talaga Herang natural tourism sites. The program used a participatory approach consisting of field observation, socialization, production training, packaging and branding assistance, and pilot marketing at the tourism sites, followed by a simple SWOT and feasibility analysis. The results show that the product received a positive response from visitors, increased the added value of local tilapia fish, and opened new economic opportunities for the village MSMEs. This program is expected to serve as a model for integrating natural resource potential, community economic empowerment, and tourism-based marketing in rural areas.