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All Journal Journal of Islamic Economics and Finance
Firmansyah Firmansyah
Sekolah Tinggi Ilmu Ekonomi Yapis
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Loyalitas Pelanggan pada Point Coffee Indomaret Dompu Doni Adi Putra; Nurul Hayat; Firmansyah Firmansyah
Journal of Islamic Economics and Finance Vol. 4 No. 3 (2026): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v4i3.4155

Abstract

This study aims to analyze the influence of service quality and product quality on customer loyalty at Point Coffee Indomaret Dompu. A descriptive quantitative approach was used in this study, with primary data collected via a Likert-scale questionnaire (1–5). The study population consisted of all customers of Point Coffee Indomaret Dompu, whose exact number is unknown. The sample was selected using purposive sampling based on Lemeshow’s formula, resulting in 96 respondents who met the criteria of being at least 17 years old and having made at least two purchases in the past month. Data analysis techniques included validity and reliability tests, classical assumption tests, and multiple linear regression analysis supplemented by t-tests, F-tests, and the coefficient of determination. The results of the study indicate that both service quality and product quality whether considered individually or simultaneously have a positive and significant effect on customer loyalty. Superior and responsive service quality can build emotional bonds with consumers, while product quality is the most dominant predictor in shaping loyalty. The integration of superior product quality and high service standards can effectively enhance consumers’ perceived value and strengthen their commitment to long-term customer loyalty.
Makna Transformasi Ekonomi: Studi Fenomenologi Pengalaman Masyarakat dalam Mengelola Kesejahteraan Pasca-Program Pembangunan di Desa Madaprama Sabdi Sabdi; Yeye Suhaety; Firmansyah Firmansyah
Journal of Islamic Economics and Finance Vol. 4 No. 3 (2026): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v4i3.4320

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dan mendeskripsikan makna transformasi ekonomi serta rekonstruksi kesejahteraan masyarakat Desa Madaprama pada masa pasca-program pembangunan dan BUMDes. Menggunakan pendekatan kualitatif dengan studi fenomenologi, data dikumpulkan melalui wawancara mendalam semi-terstruktur dan observasi partisipatif terhadap 10 informan yang dipilih secara purposive sampling, meliputi pemerintah desa, pengurus BUMDes, pelaku UMKM, petani, ibu rumah tangga, dan tokoh masyarakat. Data dianalisis menggunakan prosedur Interpretative Phenomenological Analysis (IPA) serta diuji keabsahannya melalui triangulasi sumber dan member checking. Hasil penelitian menunjukkan bahwa penarikan intervensi program memicu guncangan psikologis awal (fase kaget) yang mendorong masyarakat mengadaptasi strategi bertahan hidup mandiri melalui efisiensi konsumsi, diversifikasi usaha, dan kedisiplinan finansial. Keberlanjutan unit Retail dan Simpan Pinjam BUMDes bertumpu pada pergeseran tata kelola berbasis relasi kekeluargaan (relational governance) dan resiproksitas sosial. Transisi ini meredefinisi makna kesejahteraan dari indikator materi-kuantitatif yang kaku menjadi paradigma berpusat pada manusia, yakni jaminan kecukupan pangan harian, harmoni modal sosial, serta resiliensi mandiri. Penelitian ini memberikan perspektif baru bagi evaluasi kebijakan pembangunan desa yang lebih humanis.
Co-Authors Doni Adi Putra Nurul Hayat Sabdi Sabdi Yeye Suhaety