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All Journal Jurnal Pengabdian Masyarakat Indonesia
Sultan Hibrizhi
Universitas Muslim Nusantara Al-Washliyah
Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemberdayaan UMKM melalui Penguatan Branding dan Media Promosi Produk Keripik Ubi di Desa Karang Tengah Abdullah Hasibuan; Rini Fadillah Putri; Sultan Hibrizhi; Dessy Amanda; Ayu Nabiya; Faradilla Fairuz Alsha; Nurisa Nabila Utami
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 3 (2026): Oktober: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i3.7956

Abstract

This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) producing cassava chips owned by Mrs. Sunarsi in Karang Tengah Village through strengthening product branding and designing promotional media. The main challenge faced by the partner is the lack of physical outdoor promotional media, such as business banners at the production site. Consequently, the business location lacks visibility to local residents and passing visitors, despite the owner actively utilizing Facebook and registering the location on Google Maps. The methodology implemented follows a Participatory Action Research (PAR) approach, encompassing field observations, in-depth interviews, visual identity design, and the installation of business banners. The results demonstrate a significant increase in physical visibility and brand recognition at the local level. Furthermore, this intervention successfully bridges the gap between digital location tags and the physical presence of the business. This program concludes that combining physical promotional banners with existing digital marketing strategies effectively enhances brand awareness, competitiveness, and overall business sustainability for rural MSMEs.
Co-Authors Abdullah Hasibuan Ayu Nabiya Dessy Amanda Faradilla Fairuz Alsha Nurisa Nabila Utami Rini Fadillah Putri