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All Journal West Science Social and Humanities Studies Jurnal Pengabdian Masyarakat Indonesia
Nurisa Nabila Utami
Universitas Muslim Nusantara Al-Washliyah
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Use of Formal and Informal Language Varieties in Internal Communication of the Deli Serdang Regency DPRD Putri Puspitasari; Nurul Nazma Zafira; Faradila Fairuz Alsha; Nurisa Nabila Utami; Dewi Nurmala
West Science Social and Humanities Studies Vol. 4 No. 05 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i05.2843

Abstract

Internal communication in government institutions requires the appropriate use of language varieties according to communicative contexts. This article aims to describe the use of formal and informal language varieties in the internal communication of the Regional House of Representatives (DPRD) of Deli Serdang Regency based on Practical Work Experience (PKL). A qualitative descriptive method was applied through direct observation and documentation of spoken utterances. The findings show that formal language is used in official and institutional activities, while informal language is used in daily work communication for coordination and task instructions. These findings indicate that language use within the DPRD is contextual and adaptive.
Pemberdayaan UMKM melalui Penguatan Branding dan Media Promosi Produk Keripik Ubi di Desa Karang Tengah Abdullah Hasibuan; Rini Fadillah Putri; Sultan Hibrizhi; Dessy Amanda; Ayu Nabiya; Faradilla Fairuz Alsha; Nurisa Nabila Utami
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 3 (2026): Oktober: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i3.7956

Abstract

This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) producing cassava chips owned by Mrs. Sunarsi in Karang Tengah Village through strengthening product branding and designing promotional media. The main challenge faced by the partner is the lack of physical outdoor promotional media, such as business banners at the production site. Consequently, the business location lacks visibility to local residents and passing visitors, despite the owner actively utilizing Facebook and registering the location on Google Maps. The methodology implemented follows a Participatory Action Research (PAR) approach, encompassing field observations, in-depth interviews, visual identity design, and the installation of business banners. The results demonstrate a significant increase in physical visibility and brand recognition at the local level. Furthermore, this intervention successfully bridges the gap between digital location tags and the physical presence of the business. This program concludes that combining physical promotional banners with existing digital marketing strategies effectively enhances brand awareness, competitiveness, and overall business sustainability for rural MSMEs.
Co-Authors Abdullah Hasibuan Ayu Nabiya Dessy Amanda Dewi Nurmala Faradila Fairuz Alsha Faradilla Fairuz Alsha Nurul Nazma Zafira Putri Puspitasari Rini Fadillah Putri Sultan Hibrizhi