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All Journal Jurnal Bisnis Digital
Setio Pramono
Universitas Ibn Khaldun Bogor
Computer Science & IT Economics, Econometrics & Finance Education

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Factors Affecting Success in Screen Printing Business Development Strategies Using Swot Analysis Ayu Windaningsih; Rachmatullaily Tinakartika Rinda; Hannisa Rahmaniar Hasnin; Setio Pramono
J BIDIK (Jurnal Bisnis Digital) Vol. 1 No. 1 (2022): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v1i1.5

Abstract

Having the maximum possible achievement is a desire in every business owner. Therefore, companies need to carry out strategies that can develop their business in order to strengthen in the future and be able to compete with other business people. This study aims to identify factors that influence the success of the screen printing business development strategy in Bogor City. This research is a type of qualitative research. The strategy determination process is carried out through the SWOT matrix, IFAS, EFAS and AHP Method. Based on the results obtained from the SWOT method, dadan print is in quadrant I where the coordinate point is at (2.00;-1.41). And based on the results of the Analytical Hierarchy Process (AHP) which produces a strategic priority, namely WO1 (weakness-opportunity 1) which has the highest priority value of 37% where Dadan Print can develop products so that they are not encouraged by only one product by maintaining product quality and print.
Co-Authors Ayu Windaningsih Hannisa Rahmaniar Hasnin Rachmatullaily Tinakartika Rinda