<![CDATA[Having the maximum possible achievement is a desire in every business owner. Therefore, companies need to carry out strategies that can develop their business in order to strengthen in the future and be able to compete with other business people. This study aims to identify factors that influence the success of the screen printing business development strategy in Bogor City. This research is a type of qualitative research. The strategy determination process is carried out through the SWOT matrix, IFAS, EFAS and AHP Method. Based on the results obtained from the SWOT method, dadan print is in quadrant I where the coordinate point is at (2.00;-1.41). And based on the results of the Analytical Hierarchy Process (AHP) which produces a strategic priority, namely WO1 (weakness-opportunity 1) which has the highest priority value of 37% where Dadan Print can develop products so that they are not encouraged by only one product by maintaining product quality and print.]]>
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