Article Per Year (5 Year)
p-Index From 2020 - 2025
0.92
P-Index
This Author published in this journals
All Journal JURNAL SAINS PERTANIAN EQUATOR PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi ProBisnis : Jurnal Manajemen Jurnal Manajemen Riset Inovasi JCSE: Journal of Community Service and Empowerment
Selvanus, Selvanus
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen Riset Inovasi

 1 
How Is The National Banking Marketing Strategy Based On Technology syafril, syafril; Effiyaldi, Effiyaldi; Selvanus, Selvanus; Wahyudi, Wahyudi
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.3066

Abstract

This research explains a phenomenon of how national banking marketing strategies are technology-based. This research uses an exploratory qualitative method with a literature study approach which tries to produce information and knowledge in a field that was previously under-researched. The research results show that national banking marketing strategies developed in accordance with advances in technology during that time. Current technological developments have brought about fundamental changes in national banking, such as the presence of branchless banking and digital banking based on internet technology. The next development will change banking marketing strategies starting the marketing 5.0 era based on humanity and technology. It is hoped that the results of this research will be useful for the world of banking and science in the future.
Co-Authors As-Syahri, Hidayatullah Aulia, Riska Awaliyah, Awaliyah Crespo, Ririn Effiyaldi, Effiyaldi Emil Salim Nugraha, Muhammad Fadilah, Neti Rosiana Hari Susanto Ir. H. Asripin Aspan, MS, Ir. H. Asripin Aspan, MS Ir. Rita Hayati, M.Si, Ir. Rita Hayati, M.Si Kurniaty, Harlina Lisawanto, Lisawanto Minarni, Ita MUHAMMAD FAHMI Pebrianti, Yunita Saidah Saidah Sinatra, Alvin Syafril Syafril Syaifullah Syaifullah Wahyudi Wahyudi wahyunawati, sri