<![CDATA[The evolution of lifestyle, particularly among Generation Z, has positioned coffee shops not merely as places to enjoy beverages but as spaces for social interaction and identity expression. Intense competition requires business owners to rely not only on products but also on capable digital marketing strategies. This study aims to deeply analyze the contribution of digital marketing in shaping brand image and its impact on sales volume escalation using the Systematic Literature Review (SLR) method. Following the PRISMA protocol, this study selected 19 relevant articles from Google Scholar and Emerald databases published between 2015 and 2025. The data synthesis results indicate that interactive and creative digital marketing activities play a crucial role in building a positive brand image. Furthermore, a strong brand image serves as a vital mediator linking promotional efforts with purchasing decisions and customer loyalty, ultimately driving significant sales growth]]>
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