Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Dehasen Untuk Negeri
Ida Ayu Made Ermetha Gya Tri
Universitas Dehasen Bengkulu
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Public Health Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Empowering The Creative Economy Through Training In The Crafting Of Paracord Bags In Sidoluhur Tita Septi Handayani; Dilmai Putra; Ida Ayu Made Ermetha Gya Tri; Tito Putra Pratama; Anggi Laura; Rizki Sholihin; Lidia Lidia; Martha Heriniazwi Dianthi
Jurnal Dehasen Untuk Negeri Vol 5 No 4 (2026): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v5i4.13183

Abstract

The development of the creative economy in Sidoluhur Village, Seluma Regency, faces challenges in handicraft production skills and the use of digital media for marketing. This community service program aimed to strengthen participants’ ability to produce macramé cord bags and promote their products through digital marketing. The activities included coordination and needs identification, preparation of materials and tools, instructional sessions, hands-on bag-making practice, digital content and promotional training, mentoring, and evaluation. Production training covered material selection, pattern planning, cord arrangement, assembly, design development, and finishing. Digital marketing sessions addressed product photography, promotional information, and the introduction of Instagram and WhatsApp Business. According to the activity report, participants developed a more structured understanding of production processes and product quality, as well as the potential of social media for promotion. The program illustrates the value of combining practical production skills with marketing communication in community-based creative economy development. Quantitative changes in skills and sales outcomes were not reported; therefore, follow-up evaluation is needed.
Co-Authors Anggi Laura Dilmai Putra Handayani, Tita Septi Lidia Lidia Martha Heriniazwi Dianthi Rizki Sholihin Tito Putra Pratama