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Dilmai Putra
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Strategi Kreatif Humas Dinas Energi Dan Sumber Daya Mineral (Esdm) Provinsi Bengkulu Dalam Pengelolaan Media Sosial Muhammad Firdaus; Sapta Sari; Dilmai Putra
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6642

Abstract

This research aims to describe the creative public relations strategy of the Bengkulu Province Department of Energy and Mineral Resources (ESDM) in managing social media. Data collection techniques were carried out using interviews with research informants. The informants in this study were 2 people. The data analysis technique uses qualitative descriptive analysis which consists of data reduction, presentation and conclusions. The research results show that the creative strategy that can be carried out by the public relations of the Bengkulu Province ESDM Service in managing social media instagram@esdmprovbengkulu is based on the theory presented by Oktafiandi (2018:6) which consists of creative brief, massage objective. targeting and branching. For creative briefs, this can be done by paying attention to several steps before creating content, such as the fact-finding, planning, communication and evaluation stages. The message objective aspect is to pay attention to what message you want to convey so that the content created attracts the audience's attention. This can be done by editing photos and video content as attractive as possible. For the targeting aspect, the target in creating Instagram content is the community, while branting can be seen from increasing followers which can be done by carrying out activities that are beneficial to the community so that it can increase followers.
Bahasa Serawai Sebagai Sarana Komunikasi Antarpribadi Di Desa Tanjung Menang Doli Apriansa; Dilmai Putra; Aldila Vidianingtyas Utami
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i2.10828

Abstract

This study aims to describe and analyze the role of the Serawai language as a means of interpersonal communication in Tanjung Menang Village, Seginim District, South Bengkulu Regency. This research employed a qualitative descriptive method, with data collected through observation, in-depth interviews, and documentation. The informants consisted of the village head, traditional leader, community members, and a university student selected using purposive sampling. Data analysis was conducted through data reduction, data display, and conclusion drawing based on Joseph A. DeVito’s interpersonal communication theory, which includes openness, empathy, supportiveness, positiveness, and equality. The findings indicate that the Serawai language is still actively used in family communication, traditional ceremonies, village meetings, and daily social interactions. The use of the Serawai language supports the creation of communication that is more open, empathetic, supportive, positive, and equal. It also functions as a cultural identity and social binder that strengthens relationships among community members. However, there is a tendency of decreasing use among younger generations due to modernization and the dominance of the Indonesian language. Therefore, collective efforts are needed to preserve the Serawai language as a cultural heritage and an effective means of interpersonal communication within the community.
Representasi Sosok Ayah dalam Lirik Lagu Mendarah oleh Nadin Amizah: Analisis Teori Ferdinand de Saussure Deby Afrizal; Anis Endang SM; Dilmai Putra
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i2.10872

Abstract

This research is titled "Representation of the Father Figure in the Lyrics of the Song Mendarah by Nadin Amizah: An Analysis Using Ferdinand de Saussure’s Theory". The aim of this study is to analyze how the father figure is represented in the lyrics of Mendarah through Ferdinand de Saussure’s semiotic theory, focusing on the relationship between signifiers and signifieds. Nadin Amizah's song Mendarah was chosen due to its rich lyrics full of symbols and metaphors, depicting the emotional relationship between a father and child who are separated. This research uses a descriptive qualitative method with a semiotic analysis approach, identifying words, phrases, and stanzas in the lyrics as signifiers that form meanings or signifieds. The results show that although the word "father" is not explicitly mentioned, the father figure is symbolically represented through signifiers such as "a separated soul," "my heart has long been broken," "different homes," and "bleeding into." These signifiers reveal meanings related to emotional separation, internal wounds, and biological attachment that remain despite physical distance. This study demonstrates that the lyrics of Mendarah function as a symbolic communication medium, depicting a personal experience of the father-child relationship and illustrating the complexity of emotions related to family bonds.
Information-Seeking Behavior Of Students In Choosing Universitas Dehasen Bengkulu Siska Putri; Dilmai Putra; Maryaningsih Maryaningsih
Multidisciplinary Journals Vol. 3 No. 2 (2026): 2026
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i2.1445

Abstract

Bengkulu as their university of choice. The problem addressed in this research is how students search for and utilize information before deciding to enroll in a particular university. The aim of this study is to understand the process, sources, and utilization of information used by students when selecting Universitas Dehasen Bengkulu. This research employs a qualitative descriptive approach. Data were collected through in-depth interviews, observation, and documentation involving six new students from different study programs. The data were analyzed descriptively to identify patterns of information needs, information search, and information use. The results show that students experience uncertainty when choosing a university, which encourages them to seek information about campus facilities, tuition fees, study programs, student activities, and career prospects. Students obtain information from both informal sources such as family, friends, and alumni, and formal sources such as social media and official university promotional media. The information is compared across sources before being used as the basis for decision-making. In conclusion, information-seeking behavior helps students reduce uncertainty and strengthen their confidence in selecting Universitas Dehasen Bengkulu as their university.
Personal Branding Strategy Of @Dewohandiko In Promoting Marine Tourism On Instagram Aset Malius; Sri Narti; Dilmai Putra
Multidisciplinary Journals Vol. 3 No. 2 (2026): 2026
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i2.1591

Abstract

Instagram has become an important digital communication platform for building personal identity and promoting local tourism. This study aims to analyze the personal branding strategy of @dewohandiko in promoting marine tourism through Instagram. This research used a descriptive qualitative approach by examining Instagram content, visual narratives, captions, audience interaction, and supporting documentation. The analysis was based on Peter Montoya’s eight principles of personal branding, namely specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The findings show that @dewohandiko builds a consistent personal image as a maritime tourism communicator through visual content, educational messages, and active engagement with audiences. His specialization is reflected in the focus on marine tourism content, while leadership appears through his role as a maritime ambassador who promotes environmental awareness. His authentic personality, consistent visibility, and positive interaction strengthen public trust. This study concludes that personal branding through Instagram can support tourism promotion by creating a credible, attractive, and socially meaningful image.
Co-Authors Aldila Vidianingtyas Utami Anis Endang Sri Murwani Aset Malius Deby Afrizal Doli Apriansa Maryaningsih Maryaningsih Muhammad Firdaus Sapta Sari Siska Putri Sri Narti