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Dilmai Putra
Universitas Dehasen Bengkulu
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Strategi Kreatif Humas Dinas Energi Dan Sumber Daya Mineral (Esdm) Provinsi Bengkulu Dalam Pengelolaan Media Sosial Muhammad Firdaus; Sapta Sari; Dilmai Putra
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 4 (2024): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i4.6642

Abstract

This research aims to describe the creative public relations strategy of the Bengkulu Province Department of Energy and Mineral Resources (ESDM) in managing social media. Data collection techniques were carried out using interviews with research informants. The informants in this study were 2 people. The data analysis technique uses qualitative descriptive analysis which consists of data reduction, presentation and conclusions. The research results show that the creative strategy that can be carried out by the public relations of the Bengkulu Province ESDM Service in managing social media instagram@esdmprovbengkulu is based on the theory presented by Oktafiandi (2018:6) which consists of creative brief, massage objective. targeting and branching. For creative briefs, this can be done by paying attention to several steps before creating content, such as the fact-finding, planning, communication and evaluation stages. The message objective aspect is to pay attention to what message you want to convey so that the content created attracts the audience's attention. This can be done by editing photos and video content as attractive as possible. For the targeting aspect, the target in creating Instagram content is the community, while branting can be seen from increasing followers which can be done by carrying out activities that are beneficial to the community so that it can increase followers.
Bahasa Serawai Sebagai Sarana Komunikasi Antarpribadi Di Desa Tanjung Menang Doli Apriansa; Dilmai Putra; Aldila Vidianingtyas Utami
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i2.10828

Abstract

This study aims to describe and analyze the role of the Serawai language as a means of interpersonal communication in Tanjung Menang Village, Seginim District, South Bengkulu Regency. This research employed a qualitative descriptive method, with data collected through observation, in-depth interviews, and documentation. The informants consisted of the village head, traditional leader, community members, and a university student selected using purposive sampling. Data analysis was conducted through data reduction, data display, and conclusion drawing based on Joseph A. DeVito’s interpersonal communication theory, which includes openness, empathy, supportiveness, positiveness, and equality. The findings indicate that the Serawai language is still actively used in family communication, traditional ceremonies, village meetings, and daily social interactions. The use of the Serawai language supports the creation of communication that is more open, empathetic, supportive, positive, and equal. It also functions as a cultural identity and social binder that strengthens relationships among community members. However, there is a tendency of decreasing use among younger generations due to modernization and the dominance of the Indonesian language. Therefore, collective efforts are needed to preserve the Serawai language as a cultural heritage and an effective means of interpersonal communication within the community.
Representasi Sosok Ayah dalam Lirik Lagu Mendarah oleh Nadin Amizah: Analisis Teori Ferdinand de Saussure Deby Afrizal; Anis Endang SM; Dilmai Putra
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i2.10872

Abstract

This research is titled "Representation of the Father Figure in the Lyrics of the Song Mendarah by Nadin Amizah: An Analysis Using Ferdinand de Saussure’s Theory". The aim of this study is to analyze how the father figure is represented in the lyrics of Mendarah through Ferdinand de Saussure’s semiotic theory, focusing on the relationship between signifiers and signifieds. Nadin Amizah's song Mendarah was chosen due to its rich lyrics full of symbols and metaphors, depicting the emotional relationship between a father and child who are separated. This research uses a descriptive qualitative method with a semiotic analysis approach, identifying words, phrases, and stanzas in the lyrics as signifiers that form meanings or signifieds. The results show that although the word "father" is not explicitly mentioned, the father figure is symbolically represented through signifiers such as "a separated soul," "my heart has long been broken," "different homes," and "bleeding into." These signifiers reveal meanings related to emotional separation, internal wounds, and biological attachment that remain despite physical distance. This study demonstrates that the lyrics of Mendarah function as a symbolic communication medium, depicting a personal experience of the father-child relationship and illustrating the complexity of emotions related to family bonds.
Co-Authors Aldila Vidianingtyas Utami Anis Endang Sri Murwani Deby Afrizal Doli Apriansa Muhammad Firdaus Sapta Sari