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All Journal DEVELOPMENT : Journal of Community Engagement JSE: Jurnal Sharia Economica
Trisna Trihapsari
Institut Teknologi Bisnis dan Kesehatan Muhammadiyah Tulungagung
Economics, Econometrics & Finance Social Sciences

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TRANSFORMASI DIGITAL MARKETING DALAM EKONOMI PLATFORM: KAJIAN KONSEPTUAL TENTANG KEPERCAYAAN KONSUMEN DAN ETIKA PEMASARAN Ronaldo Yolanda Putra; Trisna Trihapsari; Galang Yoga Prawira
JSE: Jurnal Sharia Economica Vol. 2 No. 2 (2023): Juli
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/xjse4877

Abstract

Digital marketing transformation in the platform economy expands data use, personalization, and customer interaction automation while raising concerns about privacy, transparency, and consumer control. Although technology enhances communication relevance and service convenience, these benefits do not automatically generate trust. This article aims to explain how technology-driven marketing practices shape trust in sellers, platforms, and algorithmic systems and to develop a framework integrating marketing ethics as a condition that strengthens or weakens trust. The study adopts a qualitative conceptual approach through an integrative literature review, using critical synthesis to connect scholarship on digital transformation, consumer experiences with artificial intelligence, and platform ethics. The analysis compares constructs, relational mechanisms, and boundary conditions to formulate a model and theoretical propositions. The conceptual synthesis yields a framework distinguishing three objects of trust and mapping two pathways of technology use: a benefit pathway involving information relevance and interaction convenience, and a vulnerability pathway involving privacy concerns and diminished consumer control. The framework integrates appropriate data use, security, transparency, service reliability, and non-deception as dimensions of marketing ethics. Two propositions position technological benefits and the ethical quality of marketing practices as conditional foundations for trust formation. The article contributes an integrative explanation linking technology, ethics, and distinct objects of trust, alongside an approach to marketing evaluation that considers consumer interests. The proposed model remains empirically unvalidated; future research should test its constructs and relationships through surveys, experiments, and comparisons across platforms and cultures.
EMPOWERING STITM KEDIRI LECTURERS IN WRITING HIGH-QUALITY INTERNATIONAL JOURNAL ARTICLES THROUGH SYSTEMATIC LITERATURE REVIEW (SLR) METHODOLOGY Benny Prasetiya; Muhammad Alfi Syahrin; Nur Wiji Sholikin; Heri Rifhan Halili; Trisna Trihapsari
DEVELOPMENT: Journal of Community Engagement Vol. 4 No. 3 (2025): September
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/djce.v4i3.2546

Abstract

The low productivity of international publications among lecturers at small higher education institutions has become a major challenge, affecting both academic reputation and career advancement. Contributing factors include limited understanding of advanced research methodologies such as the Systematic Literature Review (SLR), lack of experience in writing for international journals, and restricted access to academic resources. To address these issues, a community service programme was implemented at STITM Kediri using the Asset-Based Community Development (ABCD) approach to enhance lecturers’ capacity in producing SLR-based international scientific articles. The programme engaged 15 lecturers through four stages: Discovery (mapping academic assets), Dream (formulating a collective vision), Design (developing training plans), and Delivery (implementation and mentoring). The results indicate a substantial improvement in participants’ understanding of the SLR methodology, with the average score rising from 2.1 (on a 1–5 scale) before the training to 4.3 afterwards. All participants were actively engaged (100% attendance, 87% active participation), resulting in 15 article drafts, three of which are ready for submission to reputable international journals (Scopus Q3–Q4). These achievements demonstrate that the ABCD-based training successfully empowered existing academic potential, fostered writing motivation, and strengthened the culture of international publication at STITM Kediri. This model has the potential to be replicated in other small higher education institutions as a strategy for sustainable academic capacity building.
Co-Authors Benny Prasetiya Galang Yoga Prawira Halili, Heri Rifhan Muhammad Alfi Syahrin Nur Wiji Sholikin Ronaldo Yolanda Putra