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All Journal Neo Journal of economy and social humanities Lead Journal of Economy and Administration
Febilia Zendrato
Institut Bisnis dan Komputer Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Pelatihan dan Pengembangan Karyawan terhadap Penerapan Manajemen Mutu di PT Cipta Tenaga Nusantara Farida Giawa; Febilia Zendrato; Herniwat Gea; Putri Mariana Siregar; Togu Harlen Lbn. Raja
Neo Journal of economy and social humanities Vol 5 No 3 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i3.549

Abstract

This study aims to determine and analyze the effect of employee training and development on the implementation of quality management at PT Cipta Tenaga Nusantara, both partially and simultaneously. This study employed a quantitative approach using an associative research design. The research population consisted of employees of PT Cipta Tenaga Nusantara, with a sample of 60 respondents. The sampling technique used was purposive sampling, with the criteria that respondents must have worked for at least six months and understand the company's work procedures. Data were collected using a questionnaire with a five-point Likert scale. The independent variables in this study were employee training (X1) and employee development (X2), while the dependent variable was the implementation of quality management (Y). Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The data analysis results indicate that employee training has a positive and statistically significant effect on the implementation of quality management, with a calculated t-value of 3.194 and a significance level of 0.002. Employee development also has a positive and statistically significant effect, with a calculated t-value of 4.220 and a significance level of 0.000. Simultaneously, employee training and development have a positive and statistically significant effect on the implementation of quality management, with a calculated F-value of 61.690 and a significance level of 0.000. The coefficient of determination of 0.684 indicates that 68.4% of the variation in the implementation of quality management can be explained by employee training and development, while the remaining 31.6% is explained by other factors outside the research model. These findings highlight the importance of corporate investment in enhancing employee competencies as part of ongoing efforts to improve the implementation of quality management sustainably.
Pengaruh Promosi di Tiktok dan Harga terhadap Keputusan Pembelian Produk Fashion di Pasar MMTC Medan Leniman Zalukhu; Febilia Zendrato; Mita Hati Halawa; Harapan Laia; Riomas Sinurat
Lead Journal of Economy and Administration Vol 5 No 2 (2026): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v5i2.533

Abstract

This study aims to analyze the effect of TikTok promotion and price on purchasing decisions for fashion products at MMTC Market, Medan, both partially and simultaneously. This study employed a quantitative approach with a causal-associative method. The sample consisted of 39 respondents selected using purposive sampling, with the criteria of having purchased fashion products at MMTC Market, Medan, and having seen fashion product promotions through TikTok. Primary data were collected through an online questionnaire using a five-point Likert scale and analyzed using multiple linear regression. The results showed that TikTok promotion had a positive and significant effect on purchasing decisions, with a t-value of 2.388 and a significance value of 0.022. Price also had a positive and significant effect on purchasing decisions, with a t-value of 3.389 and a significance value of 0.002. Simultaneously, TikTok promotion and price had a significant effect on purchasing decisions, with an F-value of 46.802 and a significance value of 0.000. The coefficient of determination (R²) was 0.722, indicating that TikTok promotion and price jointly explained 72.2% of the variation in purchasing decisions, while the remaining 27.8% was explained by other factors outside the research model. These findings indicate that both variables examined have a significant relationship with purchasing decisions for fashion products at MMTC Market, Medan.
Co-Authors Farida Giawa Harapan Laia Herniwat Gea Leniman Zalukhu Mita Hati Halawa Putri Mariana Siregar sinurat, riomas Togu Harlen Lbn. Raja