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All Journal Jurnal Karya Nyata Pengabdian
Aldo Septamansyah
Universitas Dehasen Bengkulu
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Education on the Use of Social Media in the Development of MSME Businesses and Fostering a Culture of Saving Among Children from an Early Age Yuni Herlina; Aldo Septamansyah; Fredy Andika; M. Taufik Rahman; Rico Fadillah; Arian Ferdomuan; Megi Leodi; Tito Irwanto; Liza Yulianti
Jurnal Karya Nyata Pengabdian Vol. 3 No. 1 (2026): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v3i1.1035

Abstract

This article describes the implementation of the KKN-T VIII Group 21 community service program by Universitas Dehasen Bengkulu, which focused on enhancing digital literacy among MSME (Micro, Small, and Medium Enterprise) operators—specifically through education on using social media for marketing—and fostering a habit of saving among children. The program employed a participatory approach involving observation, coordination, outreach, demonstrations, hands-on practice, mentoring, and evaluation. The results indicate an improved understanding among participants regarding digital marketing strategies, social media platform utilization, and the creation of promotional content, alongside increased awareness among children about the importance of early financial management. The program is expected to serve as a starting point for strengthening the village economy and shaping the financial character of the younger generation
Co-Authors Arian Ferdomuan Fredy Andika Liza Yulianti M. Taufik Rahman Megi Leodi Rico Fadillah Tito Irwanto Yuni Herlina