Education on the Use of Social Media in the Development of MSME Businesses and Fostering a Culture of Saving Among Children from an Early Age

Yuni Herlina (Universitas Dehasen Bengkulu)
Aldo Septamansyah (Universitas Dehasen Bengkulu)
Fredy Andika (Universitas Dehasen Bengkulu)
M. Taufik Rahman (Universitas Dehasen Bengkulu)
Rico Fadillah (Universitas Dehasen Bengkulu)
Arian Ferdomuan (Universitas Dehasen Bengkulu)
Megi Leodi (Universitas Dehasen Bengkulu)
Tito Irwanto (Universitas Dehasen Bengkulu)
Liza Yulianti (Universitas Dehasen Bengkulu)

Jurnal Karya Nyata Pengabdian
Vol. 3 No. 1 (2026): Oktober

This article describes the implementation of the KKN-T VIII Group 21 community service program by Universitas Dehasen Bengkulu, which focused on enhancing digital literacy among MSME (Micro, Small, and Medium Enterprise) operators—specifically through education on using social media for marketing—and fostering a habit of saving among children. The program employed a participatory approach involving observation, coordination, outreach, demonstrations, hands-on practice, mentoring, and evaluation. The results indicate an improved understanding among participants regarding digital marketing strategies, social media platform utilization, and the creation of promotional content, alongside increased awareness among children about the importance of early financial management. The program is expected to serve as a starting point for strengthening the village economy and shaping the financial character of the younger generation