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Analisis Faktor-faktor yang Mempengaruhi Perilaku Konsumen dalam Pengambilan Keputusan Pembelian White Coffe Khasan, Umar
Cakrawala Vol. 12 No. 2: Desember 2018
Publisher : Badan Riset dan Inovasi Daerah Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32781/cakrawala.v12i2.271

Abstract

The Goals of this research are analyze factors affect to purchase products White Coffee. Research was carried out in Hypermart Bangkalan. Sample was taken by  accidentl sampling method. Data were analyzed by qualitative diskriptif. The result of factors affect the purchase decision of White Coffee are culture.