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This Author published in this journals
All Journal Indonesian Journal of Multidisciplinary Science Jurnal Pendidikan Indonesia (Japendi) Asian Journal of Social and Humanities
Solehudin Solehudin
Institut Islam Kuningan, Indonesia
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Digital Marketing Capability as a Source of Competitive Advantage: The Role of Customer Analytics Capability in Enhancing Firm Performance Suhendi Suhendi; Solehudin Solehudin; Fatih Humam Ramadhan; Restu jahira dhawi mughni; Antonio Silva Sprock
Jurnal Pendidikan Indonesia Vol. 7 No. 9 (2026): Jurnal Pendidikan Indonesia (Japendi)
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v7i9.10672

Abstract

The widespread adoption of digital marketing technologies has intensified competition, raising questions about how firms can develop sustainable competitive advantages when digital platforms and tools are easily accessible to competitors. This study aims to conceptualize digital marketing capability as a source of competitive advantage and explain the role of customer analytics capability in strengthening its contribution to firm performance. A conceptual literature review was conducted using library research involving 31 scholarly articles published between 2016 and 2022. The literature was examined through thematic analysis to identify theoretical relationships among digital marketing capability, customer analytics capability, competitive advantage, and firm performance. The findings suggest that digital marketing capability supports organizational performance through effective channel management, digital communication, customer relationship management, and marketing technology utilization. However, its strategic value becomes more sustainable when complemented by customer analytics capability, which transforms customer data into actionable insights, improves targeting accuracy, optimizes marketing resource allocation, and facilitates organizational learning and innovation. Five theoretical propositions were formulated, alongside three boundary conditions involving data-driven organizational culture, customer privacy management, and firm size. The study concludes that competitive advantage depends on integrating digital marketing execution with analytical capabilities rather than relying solely on digital channel adoption. Theoretically, this research offers an integrated conceptual framework for future empirical testing. Practically, it highlights the importance of coordinated investments in digital marketing competencies, customer analytics, and responsible data governance to improve organizational competitiveness and performance.
Digital Transformation and Business Performance: The Role of Dynamic Capabilities as a Mechanism for Creating Competitive AdvantageMany firms invest heavily in digital technology, yet the effect on performance is far from uniform. Some grow rapidly, while Suhendi Suhendi; Solehudin Solehudin; Hanipah Hanipah; Elsa Islammia Pasha
Indonesian Journal of Multidisciplinary Science Vol. 5 No. 1 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v5i1.1339

Abstract

Many firms invest heavily in digital technology, yet the effect on performance is far from uniform. Some grow rapidly, while others merely move old processes onto a screen. This article aims to explain that difference by positioning dynamic capabilities as the mechanism that links digital transformation to business performance and competitive advantage. The study is a semi systematic conceptual review of 36 journal articles published between 2016 and 2024, retrieved from Google Scholar and OpenAlex in March 2026 and analysed with codebook thematic analysis. The review shows that digital technology yields an advantage only when a firm is able to recognize digital opportunities and threats (sensing), mobilize resources to capture them through new products and business models (seizing), and continuously reshape its structures, processes, and culture (transforming). Empirical evidence from different countries and firm sizes is consistent with this mediating role, although only part of the reviewed studies tested mediation directly. Unlike existing integrative reviews, this article specifies one testable causal chain and states its boundary conditions. The article formulates four propositions for future testing and identifies conditions that strengthen or weaken the relationship, namely firm size, digital maturity, and environmental turbulence. For managers and policymakers, the findings imply that technology budgets need to be matched by budgets for learning, experimentation, and organizational redesign. It concludes that digital transformation is a matter of organizational capability rather than of procurement.
Bonding, Bridging, Linking Social Capital in Post-Pandemic Micro-Enterprise Resilience in Kuningan Hanipah Hanipah; Solehudin Solehudin; Pegi Sugiartini
Asian Journal of Social and Humanities Vol. 4 No. 9 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i9.783

Abstract

Background: Micro-enterprises in rural Indonesia face post-pandemic shocks with limited access to formal finance, making social relations their most readily mobilizable resource. Existing studies treat social capital as an aggregate variable, leaving unclear which forms work, when, and through what mechanisms.Objective: This study analyzes how bonding, bridging, and linking social capital are configured and mobilized across the survival, adaptation, and transformation phases of economic resilience among rural processed-food micro-entrepreneurs in Kuningan Regency, West Java.Method: A qualitative multiple-case study involved micro-entrepreneurs and key informants from three villages. Data were collected through timeline-based in-depth interviews, qualitative ego-network mapping, participant observation, focus group discussions, and documentation, and analyzed through deductive–inductive coding with within-case and cross-case analysis.Results:  Bonding functioned as a buffer in the survival phase, bridging as a channel for adaptation, and linking as a lever for transformation, achieved only by actors with intermediary figures. Four configurations emerged: Vulnerable-Isolated, Defensive-Locked, Adaptive Networking, and Transformative-Connected, with religious-communal networks as a hybrid form. Reciprocity obligations, exclusion, elite control of programs, and dependence on collectors limited resilience.Conclusion:  The study proposes the Phased Social Capital Configuration Model (KMSB) as a framework for further testing and recommends configuration-based empowerment policies rather than uniform programs.
Co-Authors Antonio Silva Sprock Elsa Islammia Pasha Fatih Humam Ramadhan Hanipah Hanipah Hanipah Hanipah Pegi Sugiartini Restu jahira dhawi mughni Suhendi Suhendi