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All Journal Indonesian Journal of Multidisciplinary Science Jurnal Pendidikan Indonesia (Japendi) Jurnal Ekonomi, Teknologi dan Bisnis Al Makki Health Informatics Journal
Suhendi Suhendi
Politeknik Siber Cerdika Internasional, Indonesia
Humanities Astronomy Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Veterinary

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Design and Implementation of the Mount Ciremai Basecamp Website as a Climbing Information Media in Linggasana Village Surya Lesmana; Andika Bagus Saputra; Egi Ahmad Baihaqi; Muhamad Zidan Syakur; Suhendi Suhendi
Jurnal Ekonomi, Teknologi dan Bisnis Vol. 4 No. 9 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/cezc3233

Abstract

Mount Ciremai is the highest mountain in West Java Province which is the main destination for climbing and natural tourism. One of the official climbing trails of Mount Ciremai is in Linggasana Village which has a basecamp as a center for climbing services and information. However, the delivery of climbing information at the Linggasana Village basecamp is still carried out conventionally, so that information is difficult for prospective climbers to access widely and quickly. This research aims to design and implement a Mount Ciremai Basecamp website in Linggasana Village as an integrated and easily accessible climbing information medium. The research method used is the Waterfall method which includes the stages of needs analysis, system design, implementation, and testing. The website is developed using web-based technology with an integrated database. The results of the study show that the website built is able to present climbing information effectively and help climbers in obtaining accurate information before climbing. The study also reveals that the website facilitates faster information updates, broader information coverage, and better documentation. The implications of this research indicate that the use of web-based information systems can enhance service quality, transparency, and climber preparedness, while also supporting safer and more sustainable climbing management. In conclusion, the implementation of the website provides an effective solution to overcome the limitations of conventional information delivery and contributes both practically and theoretically to the development of information systems in natural tourism management.
Digital Marketing Capability as a Source of Competitive Advantage: The Role of Customer Analytics Capability in Enhancing Firm Performance Suhendi Suhendi; Solehudin Solehudin; Fatih Humam Ramadhan; Restu jahira dhawi mughni; Antonio Silva Sprock
Jurnal Pendidikan Indonesia Vol. 7 No. 9 (2026): Jurnal Pendidikan Indonesia (Japendi)
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v7i9.10672

Abstract

The widespread adoption of digital marketing technologies has intensified competition, raising questions about how firms can develop sustainable competitive advantages when digital platforms and tools are easily accessible to competitors. This study aims to conceptualize digital marketing capability as a source of competitive advantage and explain the role of customer analytics capability in strengthening its contribution to firm performance. A conceptual literature review was conducted using library research involving 31 scholarly articles published between 2016 and 2022. The literature was examined through thematic analysis to identify theoretical relationships among digital marketing capability, customer analytics capability, competitive advantage, and firm performance. The findings suggest that digital marketing capability supports organizational performance through effective channel management, digital communication, customer relationship management, and marketing technology utilization. However, its strategic value becomes more sustainable when complemented by customer analytics capability, which transforms customer data into actionable insights, improves targeting accuracy, optimizes marketing resource allocation, and facilitates organizational learning and innovation. Five theoretical propositions were formulated, alongside three boundary conditions involving data-driven organizational culture, customer privacy management, and firm size. The study concludes that competitive advantage depends on integrating digital marketing execution with analytical capabilities rather than relying solely on digital channel adoption. Theoretically, this research offers an integrated conceptual framework for future empirical testing. Practically, it highlights the importance of coordinated investments in digital marketing competencies, customer analytics, and responsible data governance to improve organizational competitiveness and performance.
Digital Transformation and Business Performance: The Role of Dynamic Capabilities as a Mechanism for Creating Competitive AdvantageMany firms invest heavily in digital technology, yet the effect on performance is far from uniform. Some grow rapidly, while Suhendi Suhendi; Solehudin Solehudin; Hanipah Hanipah; Elsa Islammia Pasha
Indonesian Journal of Multidisciplinary Science Vol. 5 No. 1 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v5i1.1339

Abstract

Many firms invest heavily in digital technology, yet the effect on performance is far from uniform. Some grow rapidly, while others merely move old processes onto a screen. This article aims to explain that difference by positioning dynamic capabilities as the mechanism that links digital transformation to business performance and competitive advantage. The study is a semi systematic conceptual review of 36 journal articles published between 2016 and 2024, retrieved from Google Scholar and OpenAlex in March 2026 and analysed with codebook thematic analysis. The review shows that digital technology yields an advantage only when a firm is able to recognize digital opportunities and threats (sensing), mobilize resources to capture them through new products and business models (seizing), and continuously reshape its structures, processes, and culture (transforming). Empirical evidence from different countries and firm sizes is consistent with this mediating role, although only part of the reviewed studies tested mediation directly. Unlike existing integrative reviews, this article specifies one testable causal chain and states its boundary conditions. The article formulates four propositions for future testing and identifies conditions that strengthen or weaken the relationship, namely firm size, digital maturity, and environmental turbulence. For managers and policymakers, the findings imply that technology budgets need to be matched by budgets for learning, experimentation, and organizational redesign. It concludes that digital transformation is a matter of organizational capability rather than of procurement.
Identification Of Obstacles In Business Development Tempeh Artisans In Pasawahan Village Muhammad Fahmi; Adelia Marta Viani; Suhendi Suhendi; Ahmad Maulana Rijai
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 7 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i7.1349

Abstract

Background: Tempeh artisans are micro, small and medium enterprises (MSMEs) that absorb labour and supply affordable protein in Indonesia, yet those in Pasawahan Village, Kuningan, West Java,  face declining output per artisan and shrinking profit margins. Objectives: This study aims to identify and analyse the constraints on tempeh business development related to business competition, raw material prices, seasonal production, and product quality. Method: A qualitative-descriptive design was employed, using in-depth interviews, participatory observation, and documentation with 15 purposively selected artisans and five supporting informants. Data were analysed with an interactive model and source and method triangulation; reported figures are informant estimates cross-checked against production and purchase records. Results: Thirteen of the 15 artisans reported an estimated 15–25% loss of regular customers owing to intensifying competition. The soybean price increase from Rp 8,500 to Rp 10,200/kg lowered profit margins from 18–22% to 10–12%. The rainy season raised reported production failure to 25–35%, and the absence of standard operating procedures caused batch-to-batch quality variation that eroded consumer trust. Coping strategies remained individual and reactive. Conclusion: The constraints are interrelated and largely beyond individual control. Local MSME programmes should prioritise artisan cooperatives for collective procurement, low-cost fermentation technology, and simple quality management practices.
Viability of Digital Health Application Business Models: A Systematic Review of the Trade-offs between Monetization, Service Affordability, and Customer Value Suhendi Suhendi; Muhamad Zaenal Asikin; Solehudin Solehudin
Al Makki Health Informatics Journal Vol. 4 No. 1 (2026): Al Makki Health Informatics Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/gjw9ev51

Abstract

Providers of digital health applications must reach financial viability through monetization, while users need services that are affordable and valuable. These elements are rarely synthesized in a single framework. This focused narrative review, which is not a systematic review, maps monetization strategies, examines their relationship with service affordability and customer value, identifies conditions of alignment or conflict between commercial and user interests, and develops a conceptual framework linked to business model viability. Searches were run on 31 October 2026 on PubMed, PubMed Central, ScienceDirect, and JMIR journal websites. Of 60 records identified, 32 sources were retained: 26 evidence sources and 6 context, theory, and method sources. The synthesis shows that monetization takes three forms, namely direct pricing, subscription or freemium (with thin evidence in health), and data monetization; that willingness to pay varies systematically with education, income, country, and service modality; that data monetization moves the tension from affordability to trust; and that customer value has functional and relational dimensions. Four propositions are formulated: monetization visibility (P1), user population heterogeneity (P2), provider incentive structure (P3), and the two dimensions of customer value (P4). Viability cannot be judged from revenue alone or from user access alone. Implications for Indonesia, where telemedicine regulation and personal data protection law shape monetization choices, are discussed together with practical recommendations and a research agenda.
Co-Authors Adelia marta viani Ahmad Maulana Rijai Andika Bagus Saputra Antonio Silva Sprock Egi Ahmad Baihaqi Elsa Islammia Pasha Fatih Humam Ramadhan Hanipah Hanipah Muhamad Zaenal Asikin Muhamad Zidan Syakur Muhammad Fahmi Restu jahira dhawi mughni Solehudin Solehudin Solehudin Solehudin Surya Lesmana