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Hartanti Nugrahaningsih
Universitas Ibn Khaldun Bogor, Indonesia
Economics, Econometrics & Finance

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The Influence of Internship and Student Motivation on Agribusiness Entrepreneurship Interests of MA Darul Fallah Ciampea Students Ecin Kuraesin; Riri Aramli; Hartanti Nugrahaningsih; Leny Muniroh
INOVATOR Vol 14 No 2 (2025): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v14i2.21124

Abstract

This study aims to determine the effect of internships and student motivation on interest in agribusiness entrepreneurship among students of Madrasah Aliyah Darul Fallah Ciampea, Bogor. The study used a descriptive quantitative approach with a questionnaire as an instrument, involving 31 respondents. Data analysis was carried out using SPSS 26 with validity, reliability, correlation, and multiple linear regression tests. The test results showed that internships had a positive and significant effect on interest in agribusiness entrepreneurship (H1 was accepted), as well as student motivation (H2 was accepted). Simultaneously, these two variables also had a positive and significant effect on interest in agribusiness entrepreneurship (H3 was accepted). The coefficient of determination value of 70.6% indicates that internships and student motivation contribute greatly to interest in agribusiness entrepreneurship, while 29.4% is influenced by other variables outside this study. The conclusion shows that there is a very strong, positive, and significant relationship between internships, motivation, and interest in agribusiness entrepreneurship.
The Effect of live Streaming and Affiliate Marketing on Shopee Consumers’ Impulsive Buying Nurawalia Rom Dona; Hartanti Nugrahaningsih; Neng Ayu Sri Wahyuni
INOVATOR Vol 15 No 1 (2026): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v15i1.24123

Abstract

This descriptive and verification quantitative study aims tc Jetermine-the effect of Live Streaming and Affiliate Marketing on Shopes Consumers' Impulsive Buying Data were collected through questionnaires from 105 respondents selected using the simple random sampling method, then analyzed using the SPSS program. The results of the study indicate that partially, Live Streaming has significant effect, while Afliate Marketing has a positive and significant effect on impulse buying. Simultaneously, bott variables have a significant'effect with a coefficient of determinatior of 45.4%, with Affiliate Marketing being the more dominant factor These indings are expected to provide input for developing more effective digital marketing strategies.
The Effect of Product Try-Ons by Streamers and Real-Time Live Interactions on Purchase Intention Case Study: PT Lea Gloria Beautindo Intan Nur Yuniar; Syahrum Agung; Hartanti Nugrahaningsih
INOVATOR Vol 15 No 2 (2026): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v15i2.24164

Abstract

This study aims to analyze the influence of product try-ons by streamers and real-time live streaming interactions on Generation Z consumers’ purchase intentions during TikTok Shop live streams by PT Lea Gloria Beautindo, a medium sized local beauty brand that competes with major brands such as Wardah. A quantitative method was used, employing purposive sampling of 315 Generation Z respondents who had watched live streams on the @leagloria account. Data were analyzed using Partial Least Squares based Structural Equation Modeling (SEM-PLS) via SmartPLS 4. The results indicate that product try-ons by streamers have a positive and significant effect on purchase intention (path coefficient 0.432), as do real-time live streaming interactions (path coefficient 0.450). Together, these two variables explain 66.1 percent of the variation in purchase intention. These findings confirm that the quality of product demonstrations and two way interaction are equally important for local beauty brands in designing more measurable live streaming strategies.
Co-Authors Ecin Kuraesin Intan Nur Yuniar Muniroh, Leny Neng Ayu Sri Wahyuni Nurawalia Rom Dona Riri Aramli Syahrum Agung