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Transformasi Limbah Sabut Kelapa Menjadi Cocopeat Berbasis Trichoderma melalui Teknologi Tepat Guna dan Digitalisasi Pemasaran untuk Penguatan Ekonomi Kelompok Tani Wilda Widiawati; Nursyawal Nacing; Haerusman; Zamri
Jurnal Pengabdian UNDIKMA Vol. 7 No. 4 (2026): November (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i4.21973

Abstract

This community service program aims to optimize the utilization of coconut coir waste by transforming it into Trichoderma-enriched cocopeat with economic value through the application of appropriate technology and the strengthening of digital marketing capabilities among members of the Makmur Farmers' Group in Tungka Village, Enrekang Regency. The program was implemented through socialization, training, and mentoring activities. Program evaluation employed pre-tests and post-tests, with the results analyzed descriptively. The findings revealed an increase in participants' mean scores from 40.57 in the pre-test to 80.76 in the post-test, representing an improvement of 40.19 points. The training also focused on enhancing the partners' skills in processing coconut coir waste into Trichoderma-enriched cocopeat, developing product identity and packaging, and utilizing social media, online marketplaces, and landing pages for promotional purposes. This program integrates agricultural waste processing, appropriate technology, and digital marketing as an empowerment strategy to increase the added value of agricultural waste, strengthen farmers' group capacity, and support the sustainable development of businesses based on local resources.
Enhancing the Productivity and Competitiveness of Palm Sugar Producers Through Vacuum Evaporator Technology and Digital Marketing in Tapong Village Enrekang Regency Nursyawal Nacing; Wilda Widiawati; Imam Akbar; Nirma Septia Ramlan Anjas; Zamri
Jurnal Pengabdian UNDIKMA Vol. 7 No. 4 (2026): November (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i4.22156

Abstract

This community service program aims to improve the productivity and competitiveness of palm sugar producers in Tapong Village, Enrekang Regency, Indonesia, through the adoption of vacuum evaporator technology and digital marketing. The program employed a participatory approach involving preliminary assessment, training, technology transfer, hands-on practice, mentoring, and evaluation in collaboration with the Maccolli Loloe Farmer Group. Data were collected through observations, interviews, questionnaires, and documentation and analyzed using descriptive qualitative and quantitative methods. The results indicated that the vacuum evaporator reduced processing time from 7–8 hours to 3–4 hours per production cycle, representing an estimated reduction of 50.0–57.1%. Fuel consumption decreased by approximately 40%, while weekly production increased from around 100 liters to 200–300 liters. Weekly revenue also increased from approximately IDR 200,000 to IDR 800,000–1,500,000. In addition to technology adoption, the program promoted hygienic production practices, environmentally friendly packaging, product branding, and digital marketing. Although participants faced challenges in adapting to the new technology, hands-on training and technical assistance helped them improve their production practices. These findings suggest that integrating appropriate technology with capacity-building initiatives and marketing support can improve production efficiency and strengthen the competitiveness of small-scale palm sugar enterprises. Continued technical assistance and systematic monitoring are recommended to support the sustainability of these outcomes.