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All Journal Jurnal Pengabdian UNDIKMA
Jessyca P. Chourunnisa
Universitas Katolik Indonesia Santu Paulus Ruteng
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Digitalisasi Pemasaran Produk Kakao dan Ayam KUB sebagai Strategi Penguatan Ekonomi Kelompok Tani di Kabupaten Manggarai Timur Nusa Tenggara Timur Maria Salestina Ngoni; Defiyanto Djami Adi; Jessyca P. Chourunnisa; Nautus Stivano Dalle; Hilarius Y. Sikone; Wigbertus G. Utama; Yohana M. F. Bollyn; Puspita C. Achmadi; Yuliana Wahyu
Jurnal Pengabdian UNDIKMA Vol. 7 No. 4 (2026): November (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i4.22346

Abstract

This community service program aims to strengthen the capacity of the Sahabat Tani Farmers Group to utilize digital technology for marketing cocoa and Kampung Unggul Balitbangtan (KUB) chickens in Wae Munde Preparatory Village, East Manggarai Regency, East Nusa Tenggara, Indonesia. The program adopted a participatory approach involving socialization, mentoring, and hands-on practice. Program effectiveness was assessed using pre-test and post-test instruments, with the results analyzed descriptively. The findings indicate a substantial improvement in participants' understanding of digital marketing, with the mean score increasing from 5% on the pre-test to 93% on the post-test, representing an increase of 88 percentage points. All participants successfully created digital marketing accounts and independently uploaded their products. These findings demonstrate that the program effectively enhanced farmers' knowledge and skills in digital marketing. The initiative is expected to expand market reach, increase product value, and promote the sustainable economic empowerment of the farmers' group.
Co-Authors Adi, Defiyanto Djami Dalle, N. S. Hilarius Y. Sikone Maria Salestina Ngoni Puspita C. Achmadi Wigbertus G. Utama Yohana M. F. Bollyn Yuliana Wahyu