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All Journal JURNAL AGRICA
Mubarokah
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Agriculture, Biological Sciences & Forestry

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VALUE CHAIN ​​STRUCTURE OF CASSAVA COMMODITY IN JABUNG DISTRICT, MALANG REGENCY Kalis Rubedo; Ida Syamsu Roidah; Mubarokah
JURNAL AGRICA Vol. 19 No. 2 (2026): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v19i2.17842

Abstract

Jabung District is the largest cassava production center in Malang Regency and contributes significantly to the regional economy. However, limited market access and weak horizontal coordination have resulted in low farm-gate prices and a value chain that has not been optimized. This study aims to examine the structure and flow patterns of the cassava value chain in Jabung District, Malang Regency, and the distribution of margins generated by each actor in the chain. The study was conducted in Jabung District because it is the largest cassava production center in the regency. The sample consisted of 82 farmers selected through purposive sampling, while marketing institutions were identified through snowball sampling. Data were analyzed using value chain analysis based on ACIAR (2012), which comprises value chain mapping and economic value analysis. The results show that the value chain consists of four actors: farmers, collectors, wholesalers, and inter-regional traders. The highest profit margin was obtained by farmers at IDR 811.26/kg, followed by inter-regional traders at IDR 745.5/kg, wholesalers at IDR 447/kg, and collectors at IDR 170/kg. The marketing margin analysis shows that value chain channel IV yields a farmer’s share of less than 50%, meaning that most of the marketing margin is captured by marketing institutions. Improvements to the value chain are needed so that farmers can obtain a fairer distribution of value.
Strategi Penguatan Kinerja Berbasis Analisis Kepuasan Konsumen Pada CV. Sumber Jaya Agro Makmur, Kediri Luthfi Novian Dhini Hari Santoso; Mubarokah; Dona Wahyuning Laily
JURNAL AGRICA Vol. 19 No. 2 (2026): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v19i2.17957

Abstract

Consumer satisfaction is a strategic aspect to maintain business sustainability and customer loyalty. This study aims to formulate a performance strengthening strategy based on customer satisfaction analysis at CV. Sumber Jaya Agro Makmur. The research methods include Importance Performance Analysis (IPA), Customer Satisfaction Index (CSI), and descriptive analysis. The results showed an IPA value of 96.16%, indicating that the company's performance has not fully met consumer expectations, supported by the presence of attributes in quadrant I as the main priority for improvement. A CSI value of 78.4% indicates that consumers are in the satisfied category. Overall, the performance strengthening strategy includes regular customer satisfaction evaluation, Human Resources development through performance evaluation, implementation of a digital cashier system, promotion optimization, customer loyalty programs (membership), and utilization of online marketplaces to expand the market and increase customer satisfaction sustainably.
Co-Authors Dona Wahyuning Laily Ida Syamsu Roidah Kalis Rubedo Luthfi Novian Dhini Hari Santoso