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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global
Maria Grathia Agustin Hoilolon Muda
Universitas Mulawarman
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pelatihan Optimalisasi Media Sosial sebagai Strategi Pemasaran Digital Berkelanjutan bagi Pengrajin Tenun Lokal Vitria Puri Rahayu; Indah Permatasari; Ratna Fitri Astuti; Amalina Yusdianti; Fellia Riska Oktaviani; Maria Grathia Agustin Hoilolon Muda; Anissa Intan Nur Minasih
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 4 (2026): November: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v5i4.8013

Abstract

From a business management perspective, most partners still operate simple home-based businesses with limited use of digital technology for marketing. This community service activity aims to improve artisans’ capacity to manage social media professionally, develop creative and relevant content strategies, expand market reach, and strengthen consumer interaction. The activity was conducted through three main stages: preparation, implementation, and monitoring and evaluation. The preparation stage focused on developing an activity plan, establishing communication with partners, and ensuring implementation readiness. The implementation stage included optimizing business social media accounts and providing assistance in creating creative content based on woven products. Monitoring was conducted by observing posting frequency, content quality, and consumer interactions. Evaluation involved direct discussions, simple surveys, and interviews to identify perceived benefits and obstacles. The activity was successfully implemented in Samarinda Weaving Village. All 17 weaving artisan Instagram accounts were integrated into one centralized platform, enabling easier access through a single link. Each account was also supported in optimizing stories, feeds, and reels. Consequently, artisans demonstrated improved ability to manage social media in a more planned, professional, and consistent manner, supporting wider digital marketing opportunities.
Edukasi Literasi Keuangan Berbasis Green Economy di SMP Muhammadiyah 5 Samarinda Sudarman Sudarman; Reza Reza; Noor Ellyawati; Indah Permatasari; Vitria Puri Rahayu; Ratna Fitri Astuti; Fellia Riska Oktaviani; Maria Grathia Agustin Hoilolon Muda; Anissa Intan Nur Minasih
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 4 (2026): November: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v5i4.8014

Abstract

Strengthening financial literacy from an early age is an important foundation for shaping the character of young people so that they can manage financial resources wisely and responsibly. This community service program aimed to improve students’ financial literacy through green economy-based education using digital financial applications at SMP Muhammadiyah 5 Samarinda. The preparation stage included forming a team consisting of four lecturers and two students and developing the program proposal. The activity was implemented through five stages: a pre-test to measure students’ initial understanding, delivery of financial literacy materials based on the green economy concept, completion of student worksheets (LKPD) through pocket-money budgeting simulations, discussion and question-and-answer sessions, and a post-test to measure understanding after the educational intervention. The results showed an improvement in students’ understanding after participating in the program. The participants’ average score increased from 8.58 in the pre-test to 9.91 in the post-test. This improvement indicates that education integrating financial literacy and the green economy concept can strengthen students’ understanding of financial management, particularly pocket-money budgeting, while increasing awareness of environmentally friendly consumption behavior (green consumer behavior). The program is expected to serve as an initial step toward developing sustainable financial and consumption habits from school age.  
Co-Authors Amalina Yusdianti Anissa Intan Nur Minasih Fellia Riska Oktaviani Indah Permatasari Noor Ellyawati Ratna Fitri Astuti Reza Reza Sudarman Vitria Puri Rahayu