Claim Missing Document
Check
Articles

Found 3 Documents
Search

PENGARUH SALESMANSHIP, KUALITAS HUBUNGAN dan NILAI KONSUMEN TERHADAP LOYALITAS KONSUMEN MEBEL PADA PT. MUSTIKA JATI JEPARA Khoiruddin, Muhammad Afif; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.165 KB)

Abstract

This study aimed to analyze the influence of salesmanship, relationship quality, and consumer value on consumer loyalty and also to determine which variables are the dominant influence among three variables salesmanship, relationship quality, and consumer value on consumer loyalty.The population used in this research is the consumer who has ever bought furniture at PT.MUSTIKA JATI JEPARA, Jl. KH. Wahid Hasyim KM 2, Jepara. The samples are obtained by using purposive sampling method, that the sampling technique is based on certain characteristics, which is considered to have links with the characteristics of the population that has been determination before. Methods of data analysis using multiple linear regression analysis.The results showed that the variables of salesmanship, relationship quality and consumer value simultaneously significant effect on consumer loyalty. Then partially variable relationship quality has the highest significant effect on consumer loyalty, while the consumers value have influence with significance level to the second highest on consumer loyalty, and salesmanship has the lowest significant influence on consumer loyalty .
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pos Ketan Legenda 1967 Kota Semarang) Khoiruddin, Muhammad Afif; Khasanah, Imroatul
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (151.007 KB)

Abstract

This study aims to analyze the effect of product quality, price perceptions and attitude toward purchase decision. The object of this research is Pos Ketan Legenda 1967 Semarang City. Variables used in this study are product quality, price perceptions and attitudes as independent variables and purchasing decisions as the dependent variable. The sample used in this study as many as 151 respondents are the consumers who have bought the Pos Ketan Legenda 1967 Semarang City.The method used is Purposive Sampling by distributing questionnaires to the respondents who are specifically addressed to Pos Ketan Legenda 1967 of Semarang City. Collected datas were analysed with IBM SPSS 22 for windows using some methods such as validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, ANOVA, R Square, and T test.The results showed that product quality positively influence to purchase decision, price perception have positive effect to purchasing decision and attitude have positive effect to purchasing decision.
Employed Yet Still Poor: A Microdata Analysis of Working Poverty in Indonesia Setyanti, Axellina Muara; Syafitri, Wildan; Finuliyah, Firdaus; Khoiruddin, Muhammad Afif
Jurnal Ketenagakerjaan Vol 19 No 3 (2024)
Publisher : Pusat Pengembangan Kebijakan Ketenagakerjaan Kementerian Ketenagakerjaan Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47198/jnaker.v19i3.403

Abstract

This study aims to quantify the extent of working poverty in Indonesia and identify the demographic, geographic, and occupational factors associated with it, using microdata from the Survei Sosial Ekonomi Nasional (SUSENAS) 2022. The analysis employs logistic regression to determine the key determinants of working poverty among Indonesian laborers. The results reveal that older individuals, males, those with bank accounts, and those who use telephones and the internet are less likely to be in working poverty. These findings highlight the importance of age-related experience, gender-related economic advantages, financial inclusion, and digital connectivity in mitigating working poverty. Notably, education and formal sector employment did not show significant effects, suggesting that other factors may mediate their relationship with working poverty. The results emphasize the need for policies promoting financial and digital inclusion as part of poverty alleviation strategies. Enhancing access to banking services, telecommunication, and the internet, along with addressing gender disparities in the labor market, is crucial. Further exploration into the quality and market relevance of education is also recommended to design effective interventions tailored to the diverse needs of the working poor.