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All Journal Diponegoro Journal of Management Jurnal Ketenagakerjaan
Khoiruddin, Muhammad Afif
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Diponegoro Journal of Management

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PENGARUH SALESMANSHIP, KUALITAS HUBUNGAN dan NILAI KONSUMEN TERHADAP LOYALITAS KONSUMEN MEBEL PADA PT. MUSTIKA JATI JEPARA Khoiruddin, Muhammad Afif; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the influence of salesmanship, relationship quality, and consumer value on consumer loyalty and also to determine which variables are the dominant influence among three variables salesmanship, relationship quality, and consumer value on consumer loyalty.The population used in this research is the consumer who has ever bought furniture at PT.MUSTIKA JATI JEPARA, Jl. KH. Wahid Hasyim KM 2, Jepara. The samples are obtained by using purposive sampling method, that the sampling technique is based on certain characteristics, which is considered to have links with the characteristics of the population that has been determination before. Methods of data analysis using multiple linear regression analysis.The results showed that the variables of salesmanship, relationship quality and consumer value simultaneously significant effect on consumer loyalty. Then partially variable relationship quality has the highest significant effect on consumer loyalty, while the consumers value have influence with significance level to the second highest on consumer loyalty, and salesmanship has the lowest significant influence on consumer loyalty .
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pos Ketan Legenda 1967 Kota Semarang) Khoiruddin, Muhammad Afif; Khasanah, Imroatul
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (151.007 KB)

Abstract

This study aims to analyze the effect of product quality, price perceptions and attitude toward purchase decision. The object of this research is Pos Ketan Legenda 1967 Semarang City. Variables used in this study are product quality, price perceptions and attitudes as independent variables and purchasing decisions as the dependent variable. The sample used in this study as many as 151 respondents are the consumers who have bought the Pos Ketan Legenda 1967 Semarang City.The method used is Purposive Sampling by distributing questionnaires to the respondents who are specifically addressed to Pos Ketan Legenda 1967 of Semarang City. Collected datas were analysed with IBM SPSS 22 for windows using some methods such as validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, ANOVA, R Square, and T test.The results showed that product quality positively influence to purchase decision, price perception have positive effect to purchasing decision and attitude have positive effect to purchasing decision.
Co-Authors Axellina Muara Setyanti, Axellina Muara Finuliyah, Firdaus Imroatul Khasanah Rizal Hari Magnadi Wildan Syafitri