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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Qurnia Indah Permatasari
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Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

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Strengthening Pokdarwis Capacity for Sustainable Tourism Development through Local Wisdom and Digital Promotion in Sade Tourism Village, Central Lombok Mayasari, Deviana; Qurnia Indah Permatasari; Usman Munir
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 9 No. 4 (2026): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v9i4.8199

Abstract

This community service program aimed to strengthen the capacity of the Tourism Awareness Group (Pokdarwis) in Sade Tourism Village, Central Lombok, Indonesia, to support sustainable tourism development based on local wisdom. The program involved 30 participants from Pokdarwis and related community groups and used a community empowerment approach. Activities included needs assessment, socialization on sustainable tourism and local cultural preservation, digital promotion training, tourism content development, assistance in developing local-wisdom-based tourism packages, and monitoring and evaluation. Evaluation was conducted through participant responses, interviews, satisfaction questionnaires, and observations of practical outputs. The reported results indicate that participants developed an understanding of the role of digital media in tourism promotion and practiced photography, basic videography, promotional narrative writing, and social media management. The program also produced preliminary promotional materials representing the cultural potential of Sade Tourism Village, and several tourism packages were reported to have been developed. These outputs provide an initial basis for integrating local wisdom and digital promotion into tourism management. Further evaluation is required to assess the sustained application of these skills, the market readiness of the tourism packages, and the program's longer-term economic, social, cultural, and environmental impacts.
Co-Authors Mayasari, Deviana Usman Munir