Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Vol. 9 No. 4 (2026): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat

Strengthening Pokdarwis Capacity for Sustainable Tourism Development through Local Wisdom and Digital Promotion in Sade Tourism Village, Central Lombok

Mayasari, Deviana (Unknown)
Qurnia Indah Permatasari (Unknown)
Usman Munir (Unknown)



Article Info

Publish Date
31 Oct 2026

Abstract

This community service program aimed to strengthen the capacity of the Tourism Awareness Group (Pokdarwis) in Sade Tourism Village, Central Lombok, Indonesia, to support sustainable tourism development based on local wisdom. The program involved 30 participants from Pokdarwis and related community groups and used a community empowerment approach. Activities included needs assessment, socialization on sustainable tourism and local cultural preservation, digital promotion training, tourism content development, assistance in developing local-wisdom-based tourism packages, and monitoring and evaluation. Evaluation was conducted through participant responses, interviews, satisfaction questionnaires, and observations of practical outputs. The reported results indicate that participants developed an understanding of the role of digital media in tourism promotion and practiced photography, basic videography, promotional narrative writing, and social media management. The program also produced preliminary promotional materials representing the cultural potential of Sade Tourism Village, and several tourism packages were reported to have been developed. These outputs provide an initial basis for integrating local wisdom and digital promotion into tourism management. Further evaluation is required to assess the sustained application of these skills, the market readiness of the tourism packages, and the program's longer-term economic, social, cultural, and environmental impacts.

Copyrights © 2026






Journal Info

Abbrev

ABDIMAS

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

Description

ABDIMAS UMTAS (E-ISSN: 2614-8544) is a journal published by the Institute for Research and Community Service, Muhammadiyah University of Tasikmalaya. The ABDIMAS UMTAS Journal accommodates the publication of the results of Community Service activities carried out by Lecturers as a form of ...